ChiefMarketer Report

IN THIS ISSUE

	Getting the Most Out of Your Customer References
	Social Media Users Open to Marketing Messages: Survey
	Going Green in Marketing Communications
	Direct Mail Gone Wrong
	Cheer Gives Americans a New Soap Opera
	Not Just a Reporter, But An End User--And An Elf--Too

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Getting the Most Out of Your Customer References

If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.

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Social Media Users Open to Marketing Messages: Survey

Hey marketers...consumers might want to be your friend, but they want to buy from you too. The findings from a new Performics and ROI Research survey show many reasons to get excited about social media marketing strategies.

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ADVERTISEMENT EACH GOVERNMENT AND PUBLIC OFFICIALS Reach a wide range of government and public services decision-makers who subscribe to Penton’s Public Infrastructure trade publications. These dedicated officials are keeping abreast of the government and public services trends by subscribing to one or more authoritative publications from Penton. Contact Rosalie Garcia at rosalie.garcia@walterkarl.com; 845-732-7027

Going Green in Marketing Communications

The future of business has a big streak of green. Being environmentally responsible is an important component of a positive image and value proposition in today's marketplace—one that must be promoted to customers, employees, local communities and business partners. Read why incorporating green practices provides real economic benefits to an organization.

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Direct Mail Gone Wrong

Grant Johnson loves direct mail...when it is done correctly. But when its bad, it can be very bad, especially when it comes from the big guys.

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Cheer Gives Americans a New Soap Opera

Cheer is hoping to clean up with a new online soap opera. Learn all the bubbly details of why the detergent decided to try a daytime drama-inspired campaign.

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Not Just a Reporter, But An End User--And An Elf--Too

Every now and then, reporters write about promotions or deals that pique their own interest. Other times, they just want to go Elf themselves. Tim Parry writes about the OfficeMax campaign that accomplishes both.

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WEBINARS 10 Trends That Will Make or Break Your Email Marketing ROI in 2010 How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Email Gone Viral: How To Extend Email Reach Through Social Sharing	WHITE PAPERS The Short Code Marketing Opportunity Borderless Brand Management: The Philips Strategy for Global Expansion The Mobile Advertising Opportunity: 10 Times Better Results than Online
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