CM_CHIEF MARKETER REPORT_ Penton Media November 17, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/611 ---------------------------------------- ADVERTISEMENT Take control of your online marketing with Aprimo Marketing Studio(TM). This integrated on-demand marketing solution lets you develop, implement, and manage every aspect of your online marketing activities -- from email to social media to offline-online integration -- faster than ever before. Click here to find out more and get a FREE demo. http://offers.aprimo.com/9/ams-launch/index.php?cid=1016 ---------------------------------------- THIS WEEK'S STORIES --Getting the Most Out of Your Customer References By Joshua Horwitz If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward. To view the full article go to: http://chiefmarketer.com/crm/1117-customer-references/ --Social Media Users Open to Marketing Messages: Survey By Michael Kahn Hey marketers...consumers might want to be your friend, but they want to buy from you too. The findings from a new Performics and ROI Research survey show many reasons to get excited about social media marketing strategies. To view the full article go to: http://chiefmarketer.com/social-media/1117-social-marketing-messages ---------------------------------------- ADVERTISEMENT REACH GOVERNMENT AND PUBLIC OFFICIALS Reach a wide range of government and public services decision-makers who subscribe to Penton's Public Infrastructure trade publications. These dedicated officials are keeping abreast of the government and public services trends by subscribing to one or more authoritative publications from Penton. Contact Rosalie Garcia at mailto:rosalie.garcia@walterkarl.com; 845-732-7027 http://www.wkpentonmediadataservices.com/pages/publicservices.html ---------------------------------------- --Going Green in Marketing Communications By Scott Richardson The future of business has a big streak of green. Being environmentally responsible is an important component of a positive image and value proposition in today's marketplace -- one that must be promoted to customers, employees, local communities and business partners. Read why incorporating green practices provides real economic benefits to an organization. To view the full article go to: http://chiefmarketer.com/green/going-green-1113/ ---------------------------------------- ADVERTISEMENT 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download today! http://www.silverpop.com/landing-engage/CM_Report/Tactics.html ---------------------------------------- FROM THE BIG FAT MARKETING BLOG --Direct Mail Gone Wrong By Grant Johnson Grant Johnson loves direct mail...when it is done correctly. But when its bad, it can be very bad, especially when it comes from the big guys. To view the full article go to: http://bigfatmarketingblog.com/2009/11/16/direct-mail-gone-wrong/ --Cheer Gives Americans a New Soap Opera By Patricia Odell Cheer is hoping to clean up with a new online soap opera. Learn all the bubbly details of why the detergent decided to try a daytime drama-inspired campaign. To view the full article go to: http://bigfatmarketingblog.com/2009/11/16/guilty-pleasure-cheer-gives-americans-a-new-soap-opera/ --Not Just a Reporter, But An End User--And An Elf--Too By Tim Parry Every now and then, reporters write about promotions or deals that pique their own interest. Other times, they just want to go Elf themselves. Tim Parry writes about the OfficeMax campaign that accomplishes both. To view the full article go to: http://bigfatmarketingblog.com/2009/11/16/im-not-just-a-reporter-im-an-end-user-too-and-an-elf/ Advertisement ---------------------------------------- Aprimo http://offers.aprimo.com/9/ams-launch/index.php?cid=1015 Walter Karl http://www.wkpentonmediadataservices.com/pages/publicservices.html Silverpop http://www.silverpop.com/landing-engage/CM_Report/Tactics.html Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert email marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- Advertisement ---------------------------------------- Professionals provide answers to your questions Sweepstakes (http://expert.promomagazine.com/contests/)Bruce Hollander, Don Jagoda Associates ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://chiefmarketer.com/webinars/make-break-email-marketing-roi/) *How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels (http://chiefmarketer.com/webinars/vineyard-vines-differentiates/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) ---------------------------------------- ---------------------------------------- The Short Code Marketing Opportunity http://www.usshortcodes.com/whitepaperC/cmw.html Borderless Brand Management: The Philips Strategy for Global Expansion http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6420&cmp=1244&frm=136&fmt=html The Mobile Advertising Opportunity: 10 Times Better Results than Online http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2048&tgt=1335&ast=6398&cmp=1231&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.