CM_CHIEF MARKETER REPORT_ Penton Media February 9, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/622 ---------------------------------------- ADVERTISEMENT Make your next campaign a success with jewelry and gift premiums proven to increase response. For over 30 years Holsted Marketing has been developing innovative direct marketing and premium promotions. Contact us to learn how we can help you improve results and increase profits. CLICK HERE. http://www.holstedmarketing.com/premiums ---------------------------------------- THIS WEEK'S STORIES --Silo-Busting Media Strategy & Allocation in Three Key Steps By Michael Kahn Broken media buying models can sink a brand's advertising performance. Still, they can run rampant today, even among top brands. Serious problems arise when brands employ separate buyers for traditional media and digital media, who then battle for budget dollars. To view the full article go to: http://chiefmarketer.com/disciplines/branding/0209-media-strategy --7-Eleven Gets Game as Pay Window for Virtual Goods By Brian Quinton (Promo) In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games and then pay for those goods later at participating 7-Eleven stores. The new service lets users -- many of them teens or minors without credit or debit cards or other players who prefer to pay cash for their digital content -- to open accounts with Kwedit Inc. To view the full article go to: http://promomagazine.com/contests/news/0209-7eleven-games-virtual-goods/ ---------------------------------------- ADVERTISEMENT The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get Neustar's free whitepaper. http://www.usshortcodes.com/whitepaperC/cmr.html ---------------------------------------- --Internal Memo Offers Insight Into DMA Directions By Richard H. Levey (Direct) The Direct Marketing Association has a new interim president. But where is the group headed as a while. A letter sent to DMA staff and board sheds a little light on the organization's search for a full-time president and CEO and the formation of a task force charged with setting the DMA's priorities. To view the full article go to: http://directmag.com/news/internal-dma-memo-direction-0208/ ---------------------------------------- ADVERTISEMENT Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Thursday, February 11 at 2:00 p.m. EST Register Now! This Webinar is designed for e-mail and online marketers of all kinds, from novice to seasoned veteran. You don't have to be an analytics whiz to get value from this one-hour session. Register Now! http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews ---------------------------------------- FROM THE BIG FAT MARKETING BLOG --The Hell With Metrics--Marketers Will Do Social This Year By Brian Quinton You'd think that the big news from a recent survey of 1,000 marketers by digital marketing firm Econsultancy and services provider ExactTarget would be that companies say they'll spend more on digital media this year and they did in 2009 -- 17% more on average, to be precise. It turns out, the study reveals, that one of the online channels likely to get the biggest increase in marketing budget this year is the one that the large majority of respondents say is the hardest to measure, with the worst-understood ROI: social media. To view the full article go to: http://bigfatmarketingblog.com/2010/02/08/the-hell-with-the-metrics-marketers-will-do-social-this-year/ --Brand Building in the Inbox With Pitney Bowes By Beth Negus Viveiros For B-to-B marketer Pitney Bowes, on a corporate level e-mail isn't about selling, it's about awareness. Dan Kohn, the company's VP of marketing, recently chatted with Chief Marketer about keeping communications integrated across media and the challenges of testing. To view the full article go to: http://bigfatmarketingblog.com/2010/02/09/brand-building-in-the-inbox-with-pitney-bowes/ Advertisement ---------------------------------------- This issue brought to you by: Holsted Marketing, Inc. http://www.holstedmarketing.com/premiums Neustar http://www.usshortcodes.com/whitepaperC/cmr.html Lyris http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews InfoGroup http://www.mydmpro.com/?bas_vendor=84331 ---------------------------------------- Featured Research ---------------------------------------- Visit http://www.mydmpro.com for details on Infogroup Reseller's do-it-yourself and full-service solutions. * Custom lists * Custom web solutions * Email marketing * Direct mail * Text messaging * Postal processing * Customer analytics * Data processing http://www.mydmpro.com/?bas_vendor=84331 ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- Webinars Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=cmnews Wiring a Human Business: Using the Web to Make Human Connections http://learn.gotomeeting.com/forms/121509-NA-G2MC-WBR-L?ID=701000000005H0S Email Gone Viral: How To Extend Email Reach Through Social Sharing http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=enewsondemand ---------------------------------------- ---------------------------------------- White Papers Explode Six Direct Marketing Myths http://whitepapers.chiefmarketer.com/whitepaper7477/ Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/whitepaper6420/ Webinar: Making the Most of Bid Management Automation with Andrew Goodman http://whitepapers.chiefmarketer.com/whitepaper7496/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB Newsletter Editor: Beth Negus Viveiros mailto:beth.negus@penton.com For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. 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