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Due to technical difficulties, the Tuesday, Nov. 23 issue
of Chief Marketer Report did not mail, which is why you're receiving
this special Monday morning edition. Look for our regular Tuesday
edition in your inbox tomorrow.
We hope all our readers had a wonderful holiday
weekend.
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Multichannel marketers are shaking off the disappointments of the past
year and planning to invest in multiple media in order to return to
growth mode, according to MCM Outlook: 2010, an exclusive research
series from MULTICHANNEL MERCHANT. Download the
Marketing report here. |
By Beth Negus Viveiros
The Henry Ford wanted a distinct voice for its catalog
copy, chatty and friendly, yet colorfully evocative of the artisans
whose work it showcases.
So rather than go to an agency, it retained David Lyman, a freelance
journalist who has served as the voice of the catalog for five years.
In a Q&A on the Big Fat Marketing Blog, Carol Kendra, CMO of the
Dearborn, MI historical attraction shares her roadmap for catalog
success.
READ ARTICLE
By Brian P. Hession
Particularly when it comes to direct marketing, the
sales-marketing dynamic is crucial to success; marketing value is
realized at the end of the sales cycle, as respondents turn into
customers. But marketing and sales often have differing
priorities—marketing worries first about quantity (how many prospects
are exposed to your message), while sales cares first about quality (how
many will convert to revenue). And both marketing and sales would prefer
to have the best of both worlds.
Getting the results you want is possible—all you need are smart
campaigns and carefully sourced data. Here's these five common marketing
mistakes you should avoid to keep both sales and marketing
happy.
READ ARTICLE
By Brian Quinton
Festivus may be for the rest of us, but social-coupon
platform Groupon thinks we could use a holiday aimed specifically at
deep-discount group buying. That’s why the Chicago-based company has
launched “Grouponicus,” a holiday dedicated to “filling your loved
ones’ gift buckets with experiences, not gift
cards.”
READ ARTICLE
By Richard H. Levey
If you're a direct marketer, you might want to check where
William and Kate registered, because the future King of England is
marrying into your family.
On the Big Fat Marketing Blog, Richard H. Levey explores the DM lineage
of Kate Middleton.
READ ARTICLE
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