ChiefMarketer Report

IN THIS ISSUE

	Best Practices: How to Use Color in Global Marketing
	"One Size Social" Doesn’t Fit all Vertical Markets
	My Mother-in-Law is an Online Shopper
	Got a Minute? Let's Talk

ADVERTISEMENT Webinar (December 2nd): Going Local - How to Attract Customers in Fragmented Markets. Consumers are more pragmatic about how and where they spend their money. Companies must tailor their product offerings on a store-by-store basis rather than use a one-size-fits-all approach. Click here for complimentary registration.

Best Practices: How to Use Color in Global Marketing

No matter what products or services your company sells, color is an important branding element. Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world?

Learn why understanding the global associations carried by different hues is more important in marketing than ever before.

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ADVERTISEMENT E-Mail Essentials offers a keen perspective on what counts in e-mail metrics, what works in campaigns, while keeping careful eye on industry trends, regulatory issues and what they really mean to the email marketer now. A 10 minute investment of time with short term dividends for the reader-that’s E-Mail Essentials. Subscribe now.

"One Size Social" Doesn’t Fit all Vertical Markets

(Chief Business Marketer) If you're a B-to-B marketer that targets everyone from butchers to bakers to candlestick makers, don't think you can just put all your prospects into one cozy social media tub. Professionals in different verticals gravitate to different social platforms, and that means marketers wanting to build relationships with them should do the same. Learn how CPA firm Freed Maxick & Battaglia is doing just that, and how they're measuring their social reach and ROI.

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My Mother-in-Law is an Online Shopper

Are seniors the next generation of online shopping enthusiasts? Tim Parry was surprised to find out over the holidays that his mother-in-law is now an avid cyber shopper. On the Big Fat Marketing Blog, he shares some tales of her web learning curve.

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Got a Minute? Let's Talk

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WEBINARS The Customer is King: National Geographic School Publishing's Approach to Customer Service Email Deliverability 2010: What’s New, What’s True How to Get the Most from Your Marketing Events	WHITE PAPERS
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