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Multichannel marketers are shaking off the disappointments of the past
year and planning to invest in multiple media in order to return to
growth mode, according to MCM Outlook: 2010, an exclusive research
series from MULTICHANNEL MERCHANT. Download the
Marketing report here. |
By Beth Negus Viveiros
Embarking on a marketing automation initiative can be a
daunting task. If you're trying to nurture leads, you need something to
offer these prospects to move them along the sales cycle. Strong content
— white papers, videos and the like — is an obvious choice. But what
if you have too much to choose from, or perhaps not enough to get
started?
Here's some ideas on what to do to avoid feeling overwhelmed by the
process.
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By Brian Auber
Many shoppers use Black Friday and Cyber Monday
terminology in search, expecting to find aggressive deals. Marketers
should plan carefully before incorporating these keywords into their
portfolios to avoid incurring unwanted costs and non-converting clicks.
The stakes look to be higher than ever this year, with Black Friday
searches starting early in the holiday shopping season. Google Insights,
which indexes keyword search volume against the universe of Google
searches, shows more people looking for "Black Friday deals" beginning
as early as September.
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By Beth Negus Viveiros
The holiday shopping season is upon us. Have you received
any truly inspired catalog creative in your mailbox yet? Beth Negus
Viveiros hasn't, and over on the Big Fat Marketing Blog, she's
challenging catalogers to show her their best stuff.
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By Richard H. Levey
While liberals and conservatives are offering a variety of
justifications and recriminations for last Tuesday’s election results,
there’s one constituency – those who like smart marketing – which
hasn’t been heard from. On the Big Fat Marketing Blog, read what
President Barack Obama could learn from direct marketers—and the
reasons he probably won't.
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