ADVERTISEMENT
Change Your Marketing Diet: Get Fat In 2010
You say you want marketing news and commentary? Well, you came to the
right place. The Big Fat Marketing Blog is updated daily by the editors
of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh
yeah, we got em'. Don't say we didn't warn ya' Learn
more |
This is the last issue of Chief Marketer Report. But don't
think you can get rid of us that easily.
Starting Tuesday, Jan. 4, look for a new suite of enewsletters to debut
from Penton Media. We're revamping our newsletter portfolio to better
serve the specialized needs of our readership. Chief Web
Marketer, Chief Social Marketer, Chief Mobile
Marketer, Chief Marketer Tip Sheet, Chief Direct
Marketer and Chief Data Marketer will offer weekly and
bimonthly targeted coverage on what matters to our readers most, joining
our existing newsletters Chief Business Marketer and Email
Essentials.
Thank you for your readership, and look for our new offerings in your
inbox after the holidays.
Happy holidays and best wishes for a safe, happy and healthy new
year!
--Beth Negus Viveiros, managing editor, and Brian Quinton, executive
editor, Chief Marketer
By the Chief Marketer Staff
If you've got a few minutes, we've got a few great ideas.
Actually, more than a few. Make that a lot.
Given that everyone is swamped at the end of the year, we thought this
would be the perfect time to get marketers to share some of their best
quick tips for success. From catalogs and events to social media and
email, here's ideas you can use in your own campaigns for good luck in
the new year and beyond.
READ ARTICLE
By Beth Negus Viveiros
...because it is Beth Negus Viveiros' favorite holiday.
But holiday customer service can be a mixed bag. Read about some of her
experiences this season, both good and bad, from Disney, Best Buy and
other retailers. Some got points for good behavior -- geek points, even
-- while others just didn't score.
READ ARTICLE
By Grant Johnson
As websites have evolved from static pages to content-rich
destinations to personal user experience portals, their role in
marketing plans has become more important. Here are some ways to improve
your site's usability.
READ ARTICLE
By Beth Negus Viveiros
Looking for a last minute gift idea? How about a
children's book written by one of your marketing brethren? American Time
& Signal's marketing director Ronda Anderson wrote a story for kids
about her own cat's introduction to her family. Read about it on the Big
Fat Marketing Blog.
READ ARTICLE
|
IN THIS ISSUE
