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Multichannel marketers are shaking off the disappointments of the past
year and planning to invest in multiple media in order to return to
growth mode, according to MCM Outlook: 2010, an exclusive research
series from MULTICHANNEL MERCHANT. Download the
Marketing report here. |
By Beth Negus Viveiros
Business-to-business email is no longer about quick
promotional blasts. Today’s savvy B-to-B marketers are using email to
nurture customers through the sales cycle and build relationships for
the future. Chief Marketer recently talked with Loren McDonald, vice
president of industry relations for digital marketing firm Silverpop,
and Matt Blumberg, CEO of email deliverability company ReturnPath, to
get their thoughts on what types of content works best, timing of
messages, list growth and sharing to social.
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By Patricia Odell
(Promo)A new study, commissioned by promotion and
experiential agency Moosylvania, found that the majority (80%) of
smartphone users surveyed used apps. But of the 300,000 or so apps on
the market only about a handful dominate.
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By Beth Negus Viveiros
Gauging the success of search engine marketing is a little
more complicated for B-to-B marketers than their B-to-C counterparts, to
say the least. Chief Marketer recently talked with three search
experts—Craig Macdonald, CMO of Convario; Michael Kahn, senior vice
president of client services at Performics; and Aaron Goldman, CMO of
Kenshoo—for ideas on how B-to-B marketers can improve their search
strategy.
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By Tim Parry
What do all the holiday shopping surveys mean? What do
they really say about consumer spending patterns in the 2010 gift giving
season? As Tim Parry reports on the Big Fat Marketing Blog, not a
lot...yet.
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