ChiefMarketer Report

IN THIS ISSUE

	Silo-Busting Media Strategy & Allocation in Three Key Steps
	7-Eleven Gets Game as Pay Window for Virtual Goods
	Internal Memo Offers Insight Into DMA Directions
	The Hell With Metrics--Marketers Will Do Social This Year
	Brand Building in the Inbox With Pitney Bowes

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Silo-Busting Media Strategy & Allocation in Three Key Steps

Broken media buying models can sink a brand's advertising performance. Still, they can run rampant today, even among top brands. Serious problems arise when brands employ separate buyers for traditional media and digital media, who then battle for budget dollars.

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7-Eleven Gets Game as Pay Window for Virtual Goods

(Promo) In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games and then pay for those goods later at participating 7-Eleven stores. The new service lets users—many of them teens or minors without credit or debit cards or other players who prefer to pay cash for their digital content—to open accounts with Kwedit Inc.

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ADVERTISEMENT The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get Neustar’s free whitepaper.

Internal Memo Offers Insight Into DMA Directions

(Direct) The Direct Marketing Association has a new interim president. But where is the group headed as a while. A letter sent to DMA staff and board sheds a little light on the organization’s search for a full-time president and CEO and the formation of a task force charged with setting the DMA’s priorities.

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ADVERTISEMENT Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Thursday, February 11 at 2:00 p.m. EST Register Now! This Webinar is designed for e-mail and online marketers of all kinds, from novice to seasoned veteran. You don't have to be an analytics whiz to get value from this one-hour session. Register Now!

The Hell With Metrics--Marketers Will Do Social This Year

You’d think that the big news from a recent survey of 1,000 marketers by digital marketing firm Econsultancy and services provider ExactTarget would be that companies say they’ll spend more on digital media this year and they did in 2009—17% more on average, to be precise. It turns out, the study reveals, that one of the online channels likely to get the biggest increase in marketing budget this year is the one that the large majority of respondents say is the hardest to measure, with the worst-understood ROI: social media.

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Brand Building in the Inbox With Pitney Bowes

For B-to-B marketer Pitney Bowes, on a corporate level e-mail isn't about selling, it's about awareness. Dan Kohn, the company's VP of marketing, recently chatted with Chief Marketer about keeping communications integrated across media and the challenges of testing.

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WEBINARS Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results Wiring a Human Business: Using the Web to Make Human Connections Email Gone Viral: How To Extend Email Reach Through Social Sharing	WHITE PAPERS Explode Six Direct Marketing Myths Borderless Brand Management: The Philips Strategy for Global Expansion Webinar: Making the Most of Bid Management Automation with Andrew Goodman
ALL WEBINARS	ALL WHITE PAPERS

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