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CASE STUDY
A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc. Learn how the company used guided demos and onsite training to give booth visitors a complete view of their brand's offerings, from beds to high-tech patient care solutions.
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TRENDING DATA
Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal. Here's some ideas on how to inspire your employees to collaborate.
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INTERVIEW
Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.
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| | | Resource Information from our Sponsor
Taking B2B Lead Gen Mobile: 4 Tips to Start using Now!
Looking for ideas to leverage mobile media for your next business-to-business lead generation effort? Here’s some ways you can make your mobile marketing strategy more effective.
Download our report with Taking B2B Lead Gen Mobile: 4 Tips to Start using Now!.
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About This Newsletter
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