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CASE STUDY
Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them. Learn how the online network of hair-care sites is building community and brand with hair stylists specializing in this niche.
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TRENDING DATA
| By Arthur Middleton Hughes |
Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase. Here are 18 steps to consider when planning a B-to-B email marketing campaign.
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INTERVIEW
Having a CRM system doesn’t automatically mean you also have a marketing database. Despite what many marketers think, they are not one and the same. Chief Marketer recently talked with John Coe and Jim Wheaton of B2BMarketing.com about why it is essential for B-to-B marketers to have both a CRM system and a proper marketing database.
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| | | Resource Information from our Sponsor
TIPS for Building Audience with Live and Online Events
If you want to connect with B-to-B prospects and build a relationship with your audience,
consider live events.
DOWNLOAD this report to learn how online or in-person events can help you build
buzz and create a perfect opportunity to gather information about your target demographic’s
business needs and concerns—and identify opportunities for your enterprise.
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About This Newsletter
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