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CASE STUDY
If you're selling and marketing to information technology professionals, you need to be able to talk the talk. If you can't prove you're conversant at their level, you'll have no credibility—and no shot at closing the sale. How can you build a rapport with the techies who will ultimately help approve and implement your solution? Stephen Bergmann of Hoovers offers some thoughts on how his company has connected with IT pros to market its Application Programming Interface products.
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TRENDING DATA
While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they're not yet investing in data management and reporting tools to help to make these investments pay. These were among the findings of exclusive new research conducted by SiriusDecisions and Chief Marketer. More than 200 marketers from a range of organizations were polled to show how marketers are investing in marketing operations and what benefits and challenges they're seeing along the way.
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INTERVIEW
Even with the rise of social media, email marketing is still alive and well and remains a key tool for business-to-business marketing success. One error that many marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best. What else can you do to make your B-to-B email marketing initiatives a success? Here are seven quick tips.
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About This Newsletter
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