CM_CHIEF BUSINESS MARKETER_ Penton Media | Chief Business Marketer From Penton Media's Marketing Group Chief Marketer | Multichannel Merchant | DIRECT Online | PROMO Online January 12, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/969 CASE STUDY --Marketing Automation Helps Nxtbook Identify Prospects By Beth Negus Viveiros Marketing automation is helping Nxtbook Media connect with B2B publishers and catalogers who want to take their publications digital. Learn how they are improving their lead management processes and using content marketing to educate prospects about their offerings. To view the full article go to: http://chiefbusinessmarketer.com/articles/case-studies/marketing-automation-helps-nxtbook-identify-prospects-0112bnv2/?YM_MID='mmid'&YM_RID='email' TRENDING DATA --4 Tips for Creating a B2B Social Media Plan By Grant Johnson Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity. Here are four things to do to help your social media move from engagement to closing sales. To view the full article go to: http://chiefbusinessmarketer.com/articles/research/creating-b2b-social-media-plan-0112bnv9/?YM_MID='mmid'&YM_RID='email' INTERVIEW --Best Practices for B2B Marketers Using Facebook By Richard H. Levey For B2B marketers who understand the nuances of how to talk to time-starved professionals on the site, Facebook can be a valuable addition to the B2B social media marketing arsenal. Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook. To view the full article go to: http://chiefbusinessmarketer.com/articles/interviews/best-practices-b2b-marketers-facebook-0112rhl3/?YM_MID='mmid'&YM_RID='email' Advertisement ---------------------------------------- 2012 and Beyond--Four Top B2B Trends to Leverage Now Click Here to Download http://forms.meritleadgen.com/info.go/meritInternal?oid=655&ldTag=CBM-1-12-12 This report provides insight in to four practices you can put in place today that will help you increase revenue and leapfrog over your competition. ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as 'email' To unsubscribe from this newsletter go to: http://news.chiefmarketer.com/unsubscribe.jsp?opt=CM-02 To subscribe to the newsletter go to: http://chiefbusinessmarketer.com/subscribe/ Chief Business Marketer, a Penton Publication For editorial inquiries: Contact: mailto:chiefbusinesseditor@penton.com For Sales inquiries: Cotact: mailto:chiefbusinesssales@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:penton_mkt@inbound.bamboocricket.com Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. Read the Penton Media Privacy Policy: http://www.penton.com/Pages/PrivacyStatement.aspx