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CASE STUDY
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media. The reseller—which targets midsize manufacturing companies—has begun working with Socialize Your Stuff to aggregate content for social media postings, everything from blogs to videos to surveys to anything that can create a conversation with prospects and customers.
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TRENDING DATA
Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that. Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions. Relationship-centered B2B ecommerce addresses more complex transactions, multi-party deals, and extended interactions with long-term business clients, while reducing the effort spent on low-value tasks. Here's five guidelines to help B2B companies improve their ecommerce results.
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INTERVIEW
For many business-to-business marketers, having enough content—and the right kind of content—is a huge hurdle to overcome in the race to use social marketing effectively. Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
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| | | Resource Information from our Sponsor
5 Tips For Making the Most of Social Data
More and more, business-to-business marketers are engaging with prospects
and customers via social media. Here's five ideas to help you make the most of the
data collected through social channels.
Download our report with 5 Tips For Making the Most of Social Data.
Click Here
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About This Newsletter
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