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CASE STUDY
Marketing automation is helping Nxtbook Media connect with B2B publishers and catalogers who want to take their publications digital. Learn how they are improving their lead management processes and using content marketing to educate prospects about their offerings.
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TRENDING DATA
Does social media really work in business-to-business marketing? It's a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity. Here are four things to do to help your social media move from engagement to closing sales.
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INTERVIEW
For B2B marketers who understand the nuances of how to talk to time-starved professionals on the site, Facebook can be a valuable addition to the B2B social media marketing arsenal. Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.
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About This Newsletter
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