Welcome to the premiere issue of Chief
Marketer—the new publication on measurable marketing, strategies,
practices and operations—brought to you by The Chief Marketer Network
(Chief Marketer, DIRECT, PROMO and Multichannel
Merchant). Your digital edition of the April/May issue is now
available for viewing. Simply click
here to begin reading your copy.
Here’s a sneak preview of some of this issue’s highlights:
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| Kmart goes looking for customers who
want style with smarts |
| Experts debate who does a better job
of marketing to women—guys or gals? |
| Connecting with iPhone users, and
other mobile marketing tips |
| People change, and information
systems need to capture that info accurately |
| To be successful, sports sponsorships
require accountability |
Remember, by selecting the digital version of Chief
Marketer, you get a variety of features beyond the fastest possible
delivery—including many advantages that will make your search for
information easier:
— Access: Zoom in on, print, save or email pages to a friend
— Bookmarks: Flag material for future reference
— Page notes: Add your own thoughts on published content
— Word search: Search issues by subject and/or company
— Archive search: Seek out content from past issues
— Direct links: Get direct access to authors and product
information
— Content sharing: Exchange content via Twitter, blogs and other
social media
You'll need no special software to access your issue—just click
here to view your copy.
Happy reading!
Leslie Bacon
Group Publisher
Chief Marketer
Phone: 203.358.4145
Email: leslie.bacon@penton.com
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