By Erin Nelson
According to comScore, CyberMonday sales grew 22% as online shoppers racked up more than $1.25 billion worth of purchases in a single day. More shoppers used the iPad to make retail purchases than any other device. Overall, mobile shopping on devices like iPads and smartphones rose dramatically this CyberMonday, reaching 6.6% of total sales up from 2.3% in 2010.
As marketers, we should be dancing in the streets with excitement. Because our bold investments—in mobile, online, in delivering the absolutely best experience wherever our customers shop—are paying off in a huge way. With mobile-led sales, we're not just racking up revenues, but also a treasure trove of data. The data trail left by online and mobile shoppers surpasses anything retailers could hope to gain in the mall or on Main Street. This data is the currency of marketing, and it will transform brands and business in 2012 and beyond.
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Pitney Bowes keeps businesses connected with their customers and clients via their postage meter systems. They continuously seek other products and services to maintain those customer connections and ultimately foster business growth in 2012. Get Connected! Contact Scott today at 402.836.5650
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By Jim Wheaton
Direct marketers usually aren't very creative about how they take advantage of their marketing databases. Sure, modern marketing databases are used to make general decisions about whom to promote. Typically this is done with rules-based logic such as recency, frequency, monetary value (RFM) cells or—even better—with statistics-based predictive models.
However, this is just scratching the surface of what a modern marketing database can do.
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By Larry Riggs
In Broker Roundtable, each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What new list segmentation trends do you expect to see going forward?
Our panel includes Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct and Herb Torgersen of DirectInnovations.
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By Chris DeMartine of NextMark for Chief Marketer
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Improvements PIP, Inside Mac Design, Novartis Ride Along, The Scientist and Wind Builder Magazine.
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