CM_CHIEF DATA MARKETER_ A Penton Media Property February 13, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/989 ---------------------------------------- ADVERTISEMENT ESL Teachers: Postal and Email! TESOL International Association meets in March and you can be part of the fun when you mail to the member file http://lists.nextmark.com/market?page=order/online/datacard&id=96394 or the http://media.mgilists.com/market?page=research/datacard&id=313289 conference pre-reg list. Contact: MGI Lists, Elena Hawkins,mailto:ehawkins@mgilists.com 703-706-0325. ---------------------------------------- --Email, Postal List Prices Falling: Worldata By Larry Riggs Overall list prices continue to fall, according to the Winter 2012 Worldata List Price Index. One list category with a large drop was business-to-business email lists, which fell 22.06% to $159 per thousand from $204 per thousand one year ago. One principal driver of this decline is the growing number of B2B lists aimed at small to medium-sized enterprises, rather than large corporations, says Ray Tesi, senior vice president at Worldata. To view the full article go to: http://chiefmarketer.com/direct/non-print/email-postal-list-prices-falling-worldata-0210-lar1/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT Memorial Sloan Kettering Cancer Center http://datacards.dmminfo.com/market?page=research/datacard&id=166619 is the oldest and largest institution devoted to prevention, patient care, research and education in cancer. Select from 450,000 12-Month Donors; 147,000 Jewish Donors http://datacards.dmminfo.com/market?page=research/datacard&id=166620 and 37,000 Catholic Donors. http://datacards.dmminfo.com/market?page=research/datacard&id=240695 Monthly Hotlines available for commercial mailers. Contact Peggy O'Keefe mailto:peggy.okeefe@infogroup.com?subject=MSK%20Chief%20Data%20banner or Cindi Nowatnick.mailto:cindi.nowatnick@infogroup.com?subject=MSK%20Chief%20Data%20banner ---------------------------------------- --Facebook IPO Will Draw Attention To Social Media Data Practices By Richard H. Levey Social media isn't at the "as goes Facebook, so goes the marketing world" level yet. But Facebook's impending IPO is likely to bring additional scrutiny onto its data gathering and use in social marketing practices -- and, by extension, onto those of other marketers. There's a double risk in this, says Eloqua's Dennis Dayman. First, Facebook is a social media company that doesn't come from the marketing tradition of collecting only the data necessary for effective communication. Second, CEO Mark Zuckerberg is an engineer who doesn't necessarily hold privacy as his primary concern. To view the full article go to: http://chiefmarketer.com/social-media/facebook/facebook-ipo-social-media-data-0213rhl3/?YM_MID='mmid'&YM_RID='email' --Conversation Hearts Get M_nage a Trois Wine Fans Talking on Facebook By Beth Negus Viveiros A Valentine's Day promotion inviting fans to create "Conversation Hearts" is the latest in a series of Facebook campaigns by M_nage a Trois designed to create buzz for the wine. Learn how the brand is using social media to collect fans and data to promote itself and engage wine drinkers. To view the full article go to: http://chiefmarketer.com/social-media/facebook/converstation-hearts-get-Menage-a-Trois-wine-fans-talking-facebook-0213bnv2/?YM_MID='mmid'&YM_RID='email' --Chief Marketer Listline By Chris DeMartine of NextMark for Chief Marketer Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Claim Your Prize, National Wholesale PIP, ReachBase Meeting Planners Masterfile, Slim Away by TELEBrands and TheStreet.com Postal Membership File. To view the full article go to: http://chiefmarketer.com/database/lists/listline-0213bnv9/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT "Five Simple Steps for Filling Your 2011 Pipeline" Click Here to download this one page report for quick action steps to implement now to kick off 2011 with quality leads and actionable data. http://www.accelacomm.com/jaw/source/9/51235597/ Merit Direct & Penton Media have combined our expert industry knowledge and resources to offer unique integrated marketing solutions. Click Here to discover some of the ways we can enhance your marketing efforts. http://www.meritdirect.com/penton/dataservices.htm ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as 'email' You have received this newsletter because you are a subscriber to a Penton Media publication. 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