By Larry Riggs
Overall list prices continue to fall, according to the Winter 2012 Worldata List Price Index. One list category with a large drop was business-to-business email lists, which fell 22.06% to $159 per thousand from $204 per thousand one year ago.
One principal driver of this decline is the growing number of B2B lists aimed at small to medium-sized enterprises, rather than large corporations, says Ray Tesi, senior vice president at Worldata.
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By Richard H. Levey
Social media isn't at the "as goes Facebook, so goes the marketing world" level yet. But Facebook's impending IPO is likely to bring additional scrutiny onto its data gathering and use in social marketing practices – and, by extension, onto those of other marketers.
There's a double risk in this, says Eloqua's Dennis Dayman. First, Facebook is a social media company that doesn't come from the marketing tradition of collecting only the data necessary for effective communication. Second, CEO Mark Zuckerberg is an engineer who doesn't necessarily hold privacy as his primary concern.
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By Beth Negus Viveiros
A Valentine’s Day promotion inviting fans to create “Conversation Hearts” is the latest in a series of Facebook campaigns by Ménage a Trois designed to create buzz for the wine.
Learn how the brand is using social media to collect fans and data to promote itself and engage wine drinkers.
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By Chris DeMartine of NextMark for Chief Marketer
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Claim Your Prize, National Wholesale PIP, ReachBase Meeting Planners Masterfile, Slim Away by TELEBrands and TheStreet.com Postal Membership File.
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