By Richard H. Levey
Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative—non-numeric—data can be daunting.
Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.
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By Beth Negus Viveiros
As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing.
Chief Marketer recently talked with GetGlue founder and CEO Alex Iskold about how entertainment marketers are using the check-in site to bond with fans of shows like Fox's "Fringe."
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For the first time, the 2011 Interactive Marketing Awards have been expanded to include direct-response campaigns that use interactive channels to achieve outstanding performance and have the metrics to back their claims. In most categories, DM and promotional campaigns were judged side by side.
Here's a look at this year's winners, presented by Chief Marketer and Promo.
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By Grant Johnson
What will happen in marketing in 2012? On the Big Fat Marketing Blog, Grant Johnson looks into his crystal ball and shares his predictions for the new year.
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