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January 25, 2012
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Miles Kimball offers handy, hard to find, value priced goods and gifts. Reach over 1 MILLION 50+ mostly female shoppers that have purchased a variety of items including apparel, kitchen, home, gardening, pet, health, general merchandise, holiday cards, and seasonal products.
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By Evan Klein
More than a few owners of marketing service companies are wondering if now is a good time to either sell their company or raise capital. Given the countless number of factors that must be considered when going to market, the short answer is "it depends."
That said, there are three definite considerations for owners in any transaction—the current level of interest from buyers and the investment community; the current valuation ranges relative to previous multiples and future estimates; and the reasons the company's owner or owners are considering a transaction. Here's a quick analysis of the marketplace today.
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By Larry Riggs
A South Florida dental practice vastly improved its capture of new patients and return on investment thanks to a postcard marketing campaign started last year.
Without this changeover, Largo, FL-Bonham Dental Arts would most probably have "had a significant decline in new patients," says Alvin Middleton, operations manager.
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By Beth Negus Viveiros
Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads. There is good intent behind these spots: Consumers should have the value of behavior-based ads demonstrated, and they should be alerted that there are ways to control the ads they are shown.
Unfortunately, as Richard H. Levey opines on the Big Fat Marketing Blog, the ads fall short of their mark. Read why Troy McCluresque voice overs, killer veggie burritos and jackalopes don't quite deliver the intended message.
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By Beth Negus Viveiros
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.
Learn how the fan club helps drive traffic to the 5,000 Dairy Queen locations in the U.S. and Canada.
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