CM_CHIEF DIRECT MARKETER_ A Penton Media Property February 15, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/990 ---------------------------------------- ADVERTISEMENT Marketing Genetics http://datacards.dmminfo.com/market?page=research/datacard&id=216091 offers direct response RFM data by channel, pay method and category purchases. Multi-tiered enhanced data offers the most comprehensive data selectivity options on the market. CLICK HERE http://www.millard.com/Promotion/MGenContestImage.jpg to view 2012 contest details, or contact Heather, mailto:heather.winnicki@infogroup.com?subject=Marketing%20Genetics%20Feb%20Chief%20Direct 402.836.5695 ---------------------------------------- --How Well Do You Know "Do Not Call" Rules? By Marc S. Roth There were some interesting nuggets of information buried in the recent Federal Trade Commission's Biennial Report to Congress on the Do Not Call Registry. Failing to understand how the FTC and state regulators interpret these laws -- such as what constitutes an existing business relationship -- may leave you exposed to liability for a seemingly innocuous outbound calling campaign to consumers whom you believe are your customers. Here's some highlights of the report. To view the full article go to: http://directmag.com/telemarketing/do-not-call-registry-telemarketing-rules-0214bq9/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT Reach over 797,000+ members of the North American Hunting Club. http://www.sms-inc.com/webcards/011726.htm They hunt an average of 31 days per year and are proven spenders on hunting or outdoor-related products. For list information, contact Mary Ann Montalbano mailto:maryamon@sms-inc.com at 201.865.5800 x2204. For insert information, contact John Toscano mailto:johntos@sms-inc.com at 201.865.5800 x2718. ---------------------------------------- --Using Data to Channel Optimize Marketing By Tim Altier Marketing isn't taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money. The idea is pretty simple -- determine the optimal (usually meaning most profitable) allocation of marketing resources across available channels. But the data feeding into channel optimization can be deceiving unless the process can be carried out to completion. To view the full article go to: http://chiefmarketer.com/Channels/data-channel-optimize-marketing-0214rhl9/?YM_MID='mmid'&YM_RID='email' --Email Frequency Depends on Relevancy By Beth Negus Viveiros It's a basic idea, but one many e-mailers frequently forget: How frequently you contact your subscriber base should be based on how much relevant content you have to share with them. "There's no magic number to work towards," says Heather Blank, vice president of strategic services at Responsys. "What matters is what the content is and who you are sending it to." To view the full article go to: http://chiefmarketer.com/email/metrics/email-frequency-depends-on-relevancy-0214bnv3/?YM_MID='mmid'&YM_RID='email' --Marketing Valentine's Day to the Procrastinator By Richard H. Levey So, were you the one percent? No, this has nothing to do with economic status. This one percent claque consists of consumers who waited until February 14 to begin shopping for Valentine's Day, according to research from Alliance Data Systems. Turns out there's a fairly even distribution regarding when people start shopping in honor of Cupid: In addition to those frantically pawing through the remaining worse-for-the wear Whitman's Sampler boxes yesterday, 2% didn't start shopping until Feb. 13, with another 10% beginning to Hallmark their love a few days before. To view the full article go to: http://bigfatmarketingblog.com/2012/02/14/marketing-valentines-day-to-the-procrastinator/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT "Five Simple Steps for Filling Your 2011 Pipeline" Click Here to download this one page report for quick action steps to implement now to kick off 2011 with quality leads and actionable data. http://www.accelacomm.com/jaw/source/9/51235597/ Merit Direct & Penton Media have combined our expert industry knowledge and resources to offer unique integrated marketing solutions. Click Here to discover some of the ways we can enhance your marketing efforts. http://www.meritdirect.com/penton/dataservices.htm ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as 'email' To unsubscribe to this newsletter go to: http://news.chiefmarketer.com/unsubscribe.jsp?opt=CM-29 For Editorial Inquiries please contact: mailto:ChiefDirectEditor@penton.com For Sponsorship/Advertising information please contact: ChiefDirectSales@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:penton_mkt@inbound.bamboocricket.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/update.cfm?tc=NLSUB&email='email' Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2011, Penton Media. 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