CM_E-CENTRIC_ Penton Media June 24, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/578 ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --Newspaper Death Watch: They're Charging What?! 06/24/09 And from the print-publisher-in-utter-denial file comes news that the Newport, RI Daily News is changing its pricing structure to punish people who want to read their news only online. The Daily News will now charge $145 annually to a newspaper subscriber, $245 if a subscriber wants the paper and access to the paper's Web site -- and, if you can believe it, $345 if the subscriber only wants the Web site. Yep, The Daily News is charging subscribers more than twice for its content online than for its printed edition. Bold? Yes. Stupid? Double plus yes. To view the full article go to: http://chiefmarketer.com/0624-newspaper-death-Newport-Daily-News --Tips for E-mail Marketing Success: Quality over Quantity 06/24/09 Back in 1999 e-mail marketing was all the rage. It seems as today, it is getting a lot of attention again but for much different reasons. Ten years ago, the subject line was the key qualifier to determine which messages would get your attention. Today, a decent open rate can boil down to whether your audience perceives value or credibility in your From/Sender line. To view the full article go to: http://chiefmarketer.com/0624-grant-johnson-e-mail-marketing --Brand-Exposed Consumers Buy More: OPA 06/24/09 As part of its ongoing effort to get ad buyers to look beyond the click, the Online Publisher's Association has released a study claiming that consumers exposed to a brand's advertising are more likely to visit the brand's site, view more of the brand's site's Web pages and spend more money on related products or services. To view the full article go to: http://chiefmarketer.com/0624-brand-exposed-consumers-opa --Stupid Media Watch: Consumer Hacks Strike Again 06/24/09 Is being willfully ignorant a prerequisite for getting a job as a consumer news reporter? A lot of the time, it sure seems so. Case in point: last week's coverage of Forrester Research's forecast that e-mail marketing spending will hit $2 billion by 2014. The trades all got it right. After all, it was a fairly straightforward reporting assignment on the projected growth of e-mail marketing. However, with most consumer reporters seemingly having a tourettes-like need to identify all commercial e-mail as spam, it wasn't entirely surprising that the Wall Street Journal and the Boston Globe published blurbs implying that Forrester's forecast was a prediction on the growth of spam. To view the full article go to: http://directmag.com/magilla/0623-bad-reporting-forrester/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- *7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts (http://whitepapers.chiefmarketer.com/whitepaper3030/) *7 Ways to Stop & Prevent Click Fraud - A Special Report (http://whitepapers.chiefmarketer.com/whitepaper4658/) *Advice and Worksheets to Develop a Strategic, Results-Driven B2B Marketing Program (http://whitepapers.chiefmarketer.com/whitepaper4813/) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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