CM_E-CENTRIC_ Penton Media July 8, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/582 ---------------------------------------- ADVERTISEMENT WHITE PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS The dynamics of b-to-b marketing continue to put pressure on marketers to evolve to new heights of productivity. With limited resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers. http://go.zoominfo.com/content/2351MarketingTrends ---------------------------------------- --You Probably Make these E-mail Deliverability Mistakes 07/08/09 Time and time again, George Bilbrey, president of Return Path, says he sees e-mailers make the same deliverability mistakes. Here are the top five. To view the full article go to: http://chiefmarketer.com/0707-return-path-deliverability-mistakes --Short Online Video Clips Rival TV: Study 07/08/09 Eight of the top 10 types of videos viewed most online are short form, according to a recent study. Moreover, 37% of consumers who watch online videos said they find short clips equally or more entertaining than full-length television shows on their TVs, according to the survey of nearly 2,000 consumers conducted by Frank N. Magid Associates on behalf of Metacafe. To view the full article go to: http://chiefmarketer.com/0708-short-video-online-rivals-tv ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --Teaching E-mail Some Social Skills 07/08/09 Whether you think Facebook or any of the other standout social networks are a fad or a harbinger of a new way for people to share and connect, it's an undeniable fact that right now, people are spending increasing amounts of time in online communities where they can share news about their lives and interests and pick up news about other people. And marketers -- always interested in catching people at their most attentive and engaged -- are anxious to start reaching folks in those communities and to start putting their social grids to work for them. To view the full article go to: http://bigfatmarketingblog.com/2009/07/08/teaching-e-mail-some-social-skills/ --Stupid Marketer Watch: A Letter to Your Boss 07/08/09 Last week, I had another in a long string of conversations with an e-mail marketing manager whose boss is pissed because he won't screw up their e-mail program by implementing one of the boss's cockamamie ideas. In this particular case, the boss scraped a bunch of e-mail addresses off the Internet of people who had attended conferences in his industry. He wanted our clearly long-suffering e-mail manager to add the addresses to the company house file. Can you say: "marketing suicide?" To view the full article go to: http://directmag.com/magilla/0706-stupid-letter-to-your-boss/index.html ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- ZoomInfo http://go.zoominfo.com/content/2351MarketingTrends SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- *7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts (http://whitepapers.chiefmarketer.com/whitepaper3030/) *7 Ways to Stop & Prevent Click Fraud - A Special Report (http://whitepapers.chiefmarketer.com/whitepaper4658/) *Advice and Worksheets to Develop a Strategic, Results-Driven B2B Marketing Program (http://whitepapers.chiefmarketer.com/whitepaper4813/) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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