E-Centric:

IN THIS ISSUE

	You Probably Make these E-mail Deliverability Mistakes
	Short Online Video Clips Rival TV: Study
	Teaching E-mail Some Social Skills
	Stupid Marketer Watch: A Letter to Your Boss

ADVERTISEMENT WHITE PAPER: 5 CORE TRENDS DRIVING MARKETING AGENDAS The dynamics of b-to-b marketing continue to put pressure on marketers to evolve to new heights of productivity. With limited resources and funding, marketing executives must pick their battles. SiriusDecisions has identified five key issues that should drive the agendas of senior marketers.

You Probably Make these E-mail Deliverability Mistakes

Time and time again, George Bilbrey, president of Return Path, says he sees e-mailers make the same deliverability mistakes.

Here are the top five.

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Short Online Video Clips Rival TV: Study

Eight of the top 10 types of videos viewed most online are short form, according to a recent study.

Moreover, 37% of consumers who watch online videos said they find short clips equally or more entertaining than full-length television shows on their TVs, according to the survey of nearly 2,000 consumers conducted by Frank N. Magid Associates on behalf of Metacafe.

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Teaching E-mail Some Social Skills

Whether you think Facebook or any of the other standout social networks are a fad or a harbinger of a new way for people to share and connect, it’s an undeniable fact that right now, people are spending increasing amounts of time in online communities where they can share news about their lives and interests and pick up news about other people. And marketers—always interested in catching people at their most attentive and engaged—are anxious to start reaching folks in those communities and to start putting their social grids to work for them.

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Stupid Marketer Watch: A Letter to Your Boss

Last week, I had another in a long string of conversations with an e-mail marketing manager whose boss is pissed because he won’t screw up their e-mail program by implementing one of the boss’s cockamamie ideas.

In this particular case, the boss scraped a bunch of e-mail addresses off the Internet of people who had attended conferences in his industry. He wanted our clearly long-suffering e-mail manager to add the addresses to the company house file.

Can you say: “marketing suicide?”

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WEBINARS How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader How To Get More From B2B Online Video Marketing in a Web 2.0 World	WHITE PAPERS 7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts 7 Ways to Stop & Prevent Click Fraud - A Special Report Advice and Worksheets to Develop a Strategic, Results-Driven B2B Marketing Program
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