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July 22, 2009

E-Centric:

Development and Delivery of Electronic Content
IN THIS ISSUE

 Stupid Media Watch: Needlessly Muddying the Debate
 Stupid Metrics Watch: The 'Delivered Rate' Myth
 Changing Channels: The Future of Television for Marketers
 Getting the Biggest Bang for Your Social Media Buck

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Enhance Your E-mail With Social Media Marketing
Join us on Tuesday, July 28 at 2:00 p.m. EST to learn how to successfully integrate e-mail marketing and social media. Register Now!

Stupid Media Watch: Needlessly Muddying the Debate

   07/22/09

Is it too much to ask that consumer reporters who write about online advertising and privacy have an inkling of how Internet ads work?

Judging by a recent piece in the New York Times, the answer is “no.”

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Stupid Metrics Watch: The 'Delivered Rate' Myth

   07/22/09

Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.

And most marketers would be wrong.

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Changing Channels: The Future of Television for Marketers

   07/22/09

As television becomes more niche in terms of both audience and programming, a long tail of channels is developing, creating both a need and an opportunity for farther-reaching and more targeted advertising. Networks must find ways to monetize their content across all platforms of digital consumption, and marketers must learn how to take advantage of the changing tides. Let's take a look at a few options that are available now to advertisers.

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Change Your Marketing Diet: Get Fat In 2009
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more

Getting the Biggest Bang for Your Social Media Buck

   07/22/09

You're tweeting, you're LinkedIn and you've got Facebook and MySpace pages for the company. Maybe you even have a blog and/or your own community on a social network? Is it working? What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working?

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