CM_E-CENTRIC_ Penton Media July 22, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/585 ---------------------------------------- ADVERTISEMENT Enhance Your E-mail With Social Media Marketing Join us on Tuesday, July 28 at 2:00 p.m. EST to learn how to successfully integrate e-mail marketing and social media. Register Now! http://w.on24.com/r.htm?e=154255&s=1&k=7EAEE96B3C29633F8E70E8B09AF0C12B&partnerref=cmenews ---------------------------------------- --Stupid Media Watch: Needlessly Muddying the Debate 07/22/09 Is it too much to ask that consumer reporters who write about online advertising and privacy have an inkling of how Internet ads work? Judging by a recent piece in the New York Times, the answer is "no." To view the full article go to: http://chiefmarketer.com/0722-stupid-media-times-privacy --Stupid Metrics Watch: The 'Delivered Rate' Myth 07/22/09 Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered. And most marketers would be wrong. To view the full article go to: http://directmag.com/magilla/0721-return-path-delivered-myth/ ---------------------------------------- ADVERTISEMENT Happy Holidays: Get The Most Out of Your Data in the Fourth Quarter Improve customer experience and your ROI with front-end data verification Date: Wednesday, July 22, 2009 at 2:00pm ET Register Now! http://w.on24.com/r.htm?e=153805&s=1&k=F29EB06D11CAFB8CB2D1E9C877C9042A&partnerref=cmenews ---------------------------------------- --Changing Channels: The Future of Television for Marketers 07/22/09 As television becomes more niche in terms of both audience and programming, a long tail of channels is developing, creating both a need and an opportunity for farther-reaching and more targeted advertising. Networks must find ways to monetize their content across all platforms of digital consumption, and marketers must learn how to take advantage of the changing tides. Let's take a look at a few options that are available now to advertisers. To view the full article go to: http://chiefmarketer.com/disciplines/branding/0721-television-marketing-future/ ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --Getting the Biggest Bang for Your Social Media Buck 07/22/09 You're tweeting, you're LinkedIn and you've got Facebook and MySpace pages for the company. Maybe you even have a blog and/or your own community on a social network? Is it working? What should you measure regarding the conversations taking place around you and how can you assess whether the social media initiatives you are investing in are working? To view the full article go to: http://chiefmarketer.com/disciplines/online/0721-social-media-roi/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Lyris http://w.on24.com/r.htm?e=154255&s=1&k=7EAEE96B3C29633F8E70E8B09AF0C12B&partnerref=cmenews Experian QAS http://w.on24.com/r.htm?e=153805&s=1&k=F29EB06D11CAFB8CB2D1E9C877C9042A&partnerref=cmenews Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert email marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *How Interamerican Motor Corporation Became a B-to-B E-Commerce Leader (http://chiefmarketer.com/webinars/ibm_cm_webinar_0509/) *How To Get More From B2B Online Video (http://chiefmarketer.com/webinars/brightcove_3-2009/) *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) ---------------------------------------- ---------------------------------------- * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=0&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=1&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=2&l=0) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.