CM_E-CENTRIC_ Penton Media August 5, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/588 ---------------------------------------- ADVERTISEMENT Search Engine Strategies San Jose Conference & Expo, August 10-14. Learn strategies and tactics behind SEO/SEM and get the lowdown on what works and what's out. You'll also learn important search strategies, and access workshops for individual feedback on improving brand exposure as well as website usability. SAVE $200 now through July 24. http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- --The Case for E-PR 08/05/09 It's been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster than the Tweet you sent five minutes ago. While the shift has been dramatic and swift, there still seems to be one area that is under utilized and offers huge potential in these down trodden times: Public Relations, or more specifically, Electronic-Public Relations (E-PR). To view the full article go to: http://chiefmarketer.com/0805-johnson-case-for-epr --Smart PR Watch: How to Get Coverage 08/05/09 I'm often asked how companies and executives can get coverage in the various publications for which I write. But while I am often asked about how to get coverage, I'm still not asked enough. Most PR reps introduce themselves into my inbox by sending irrelevant pitches and then continuing to do so on a regular basis thereafter. The trick to a good trade-press strategy? Think "small ball." To view the full article go to: http://directmag.com/magilla/0804-pr-how-to-get-coverage/ --Delve Networks Partners with Akamai 08/05/09 Video technology provider Delve Networks recently announced it has formed a strategic relationship with Akamai Technologies, Inc. To view the full article go to: http://chiefmarketer.com/0805-delve-akamai-partnership --Third of Young Europeans Won't Pay for Content: Study 08/05/09 Amid the debate over whether online content producers should charge for their products comes a new study saying a significant percentage of Europe's heaviest Internet users have no intention of paying. To view the full article go to: http://paidcontent.co.uk/article/419-ec-survey-third-of-young-people-wont-pay-for-online-content/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- This issue brought to you by: SES 2009 http://www.searchenginestrategies.com/sanjose/?code=sj15pm&utm_source=penton ---------------------------------------- Featured Research ---------------------------------------- Get a handle the issues surrounding you operations & fulfillment Are you responsible for handing operations and logistics for your firm? This weekly e-newsletter from the editors of Multichannel Merchant offers strategic advice and tactical tips on a wide range of operations & logistics issues you face. 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