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08/05/09
It’s been well documented that we are in a massive
marketing shift, one in which the consumer/prospect/customer has control
and in which traditional media channels are fading faster than the Tweet
you sent five minutes ago.
While the shift has been dramatic and swift, there still seems to be one
area that is under utilized and offers huge potential in these down
trodden times: Public Relations, or more specifically, Electronic-Public
Relations (E-PR).
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08/05/09
I’m often asked how companies and executives can get
coverage in the various publications for which I write.
But while I am often asked about how to get coverage, I’m still not
asked enough. Most PR reps introduce themselves into my inbox by sending
irrelevant pitches and then continuing to do so on a regular basis
thereafter.
The trick to a good trade-press strategy? Think "small
ball."
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08/05/09
Video technology provider Delve Networks recently
announced it has formed a strategic relationship with Akamai
Technologies, Inc.
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08/05/09
Amid the debate over whether online content producers
should charge for their products comes a new study saying a significant
percentage of Europe’s heaviest Internet users have no intention of
paying.
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