E-Centric:

IN THIS ISSUE

	OPA Trashes Ad Networks … Badly
	So Where Did the White House Get Those Names?
	Sinking Your Teeth Into Twitter and Facebook
	Dissecting a Pitch that Smells

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OPA Trashes Ad Networks … Badly

In a blatant attempt to convince advertiser that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad networks are close to worthless for non-direct-response purposes.

Moreover, the press release announcing the OPA’s findings included a disclaimer that utterly discredits the study’s claims.

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So Where Did the White House Get Those Names?

And the $64,000 question this week is: Where did the White House get the names of a bunch of people who claimed they were spammed as part of the national healthcare debate?

While we may never know the answer to that question, I have some evidence indicating where the names did not come from.

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Sinking Your Teeth Into Twitter and Facebook

You've got your company up on Facebook and Twitter. But do you really have to be there, right now? Maybe, or maybe not. Learn why some experts say you don't necessarily need to rush in.

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Dissecting a Pitch that Smells

Readers and colleagues occasionally forward me e-mails from vendors pitching them on buying e-mail lists. They want to know if the messages look like they’re from legitimate vendors.

So far, without exception the answer has been “no.”

And some of the pitches are so obviously shady, it’s a wonder anyone bites. But apparently they do.

For example, a colleague last week forwarded an e-mail from BuyEmailData.com carrying the subject line: “Market to the Masses – Wholesale Email Data.”

Wholesale e-mail data? Anyone with even half their wits about them should see that phrase as the e-mail marketing equivalent of: “Two-day-old sushi.”

There were other warning signs, as well.

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