CM_E-CENTRIC_ Penton Media August 19, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/590 ---------------------------------------- ADVERTISEMENT 6 Fixes to Dramatically Boost Email Marketing Results Everybody makes mistakes; smart marketers learn from them. Silverpop's new white paper shows you how to correct common missteps and help engage subscribers, reduce list churn, build customer dialogues and increase revenues and ROI. Download your copy from Silverpop today! http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html ---------------------------------------- --OPA Trashes Ad Networks ... Badly 08/19/09 In a blatant attempt to convince advertiser that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association -- a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times -- recently published a study claiming ad networks are close to worthless for non-direct-response purposes. Moreover, the press release announcing the OPA's findings included a disclaimer that utterly discredits the study's claims. To view the full article go to: http://chiefmarketer.com/0819-opa-trashes-ad-networks --So Where Did the White House Get Those Names? 08/19/09 And the $64,000 question this week is: Where did the White House get the names of a bunch of people who claimed they were spammed as part of the national healthcare debate? While we may never know the answer to that question, I have some evidence indicating where the names did not come from. To view the full article go to: http://directmag.com/magilla/08-18-white-house-spam-healthcare/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Sinking Your Teeth Into Twitter and Facebook 08/19/09 You've got your company up on Facebook and Twitter. But do you really have to be there, right now? Maybe, or maybe not. Learn why some experts say you don't necessarily need to rush in. To view the full article go to: http://multichannelmerchant.com/social-media/facebook/0811-social-media-facebook-twitter/ --Dissecting a Pitch that Smells 08/19/09 Readers and colleagues occasionally forward me e-mails from vendors pitching them on buying e-mail lists. They want to know if the messages look like they're from legitimate vendors. So far, without exception the answer has been "no." And some of the pitches are so obviously shady, it's a wonder anyone bites. But apparently they do. For example, a colleague last week forwarded an e-mail from BuyEmailData.com carrying the subject line: "Market to the Masses -- Wholesale Email Data." Wholesale e-mail data? Anyone with even half their wits about them should see that phrase as the e-mail marketing equivalent of: "Two-day-old sushi." There were other warning signs, as well. To view the full article go to: http://directmag.com/magilla/0818-dissecting-a-pitch-that-smells/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- This issue brought to you by: Silverpop http://www.silverpop.com/landing-engage/Magilla/MistakesWP.html Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert email marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Enhance Your E-mail With Social Media Marketing (http://chiefmarketer.com/webinars/0728-email-social-media-marketing/) *Get The Most Out of Your Data in the Fourth Quarter (http://chiefmarketer.com/webinars/getting-data-most-cm-0701/) *Customer Service On Call: A Fresh Look at the Outsourcing Option (http://chiefmarketer.com/webinars/062409-convergys-customer-service/) ---------------------------------------- ---------------------------------------- * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=0&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=1&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=2&l=0) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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