CM_E-CENTRIC_ Penton Media September 2, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/594 ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- --Paid-Content Wars Heat Up 09/02/09 As the Pittsburgh Post Gazette becomes the latest newspaper to delve into charging for online content, the Newport Daily News is reporting that its much-criticized move to bolster print by charging online readers higher fees is working. To view the full article go to: http://chiefmarketer.com/0902-newspaper-paid-content-wars --A Bad Gmail Rising 09/02/09 While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google's highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore. And Gmail's rise in prominence is not necessarily good news for marketers. To view the full article go to: http://directmag.com/magilla/0901-bad-gmail-rising/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Jigsaw CEO Defends His Company 09/02/09 Jigsaw -- a company that built its business by having members upload and clean others' contact information in its marketing database -- put out a press release last week touting its new "Email Learning Center," a repository of Can-Spam-compliance and e-mail-best-practices white papers and Webinars, among other things. Included in the release announcing the learning center was the following eye-popping sentence: "Email prospecting to non-opt-in emails generates many opportunities." Prospecting to non-opt-in e-mails generates many opportunities? Uh, yeah, I thought as I read the release. Prospecting to non-opt-in e-mails generates many opportunities to get your servers blocked by ISPs that have determined you're a spammer. I called Jigsaw CEO Jim Fowler and asked him to explain his company's spam policy and how it fits within industry best practices. The following is an edited transcript of the interview: To view the full article go to: http://directmag.com/magilla/0901-jigsaw-ceo-qanda/ ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --Harness That Social Vibe 09/02/09 The current technology explosion, particularly in social media, has made it easier for consumers to have opinions and for marketers to listen to them. At one point, businesses believed they controlled their brands, but brands are now in the hands of strangers. Isn't it about time everyone got acquainted? What are marketers doing to corral and measure this explosion of brand sentiment? To view the full article go to: http://chiefmarketer.com/marketing-roi/0801-web-influence-campaign-design/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- Featured Research ---------------------------------------- Stay on top of all things digital with this e-newsletter from Chief Marketer Our bi-weekly e-newsletter covers all the digital vehicles marketers use to effectively communicate with their customers -- including e-zines, enewsletters, RSS, blogs, podcasts, webinars and more. Register to sign up here. http://subscribe.chiefmarketer.com/subscribe.cfm?tc=NNWEB ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Enhance Your E-mail With Social Media Marketing (http://chiefmarketer.com/webinars/0728-email-social-media-marketing/) *Get The Most Out of Your Data in the Fourth Quarter (http://chiefmarketer.com/webinars/getting-data-most-cm-0701/) *Customer Service On Call: A Fresh Look at the Outsourcing Option (http://chiefmarketer.com/webinars/062409-convergys-customer-service/) ---------------------------------------- ---------------------------------------- * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=0&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=1&l=0) * (http://newsletter.dinclinx.com/?s=610&e=0&t=1184&f=imagemaparrayclick&i=2&l=0) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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