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success stories of marketers demonstrating creativity and flexibility in
managing their customer data to identify their best prospects and
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09/02/09
As the Pittsburgh Post Gazette becomes the latest
newspaper to delve into charging for online content, the Newport Daily
News is reporting that its much-criticized move to bolster print by
charging online readers higher fees is working.
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09/02/09
While Gmail is still a distant third to Yahoo and Hotmail
in terms of numbers of inbox holders, Google’s highly user-friendly
free e-mail service is by far the fastest growing of the three,
according to recent numbers from comScore.
And Gmail’s rise in prominence is not necessarily good news for
marketers.
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09/02/09
Jigsaw—a company that built its business by having
members upload and clean others’ contact information in its marketing
database—put out a press release last week touting its new “Email
Learning Center,” a repository of Can-Spam-compliance and
e-mail-best-practices white papers and Webinars, among other things.
Included in the release announcing the learning center was the following
eye-popping sentence: “Email prospecting to non-opt-in emails
generates many opportunities.”
Prospecting to non-opt-in e-mails generates many opportunities? Uh,
yeah, I thought as I read the release.
Prospecting to non-opt-in e-mails generates many opportunities to get
your servers blocked by ISPs that have determined you’re a spammer.
I called Jigsaw CEO Jim Fowler and asked him to explain his company’s
spam policy and how it fits within industry best practices.
The following is an edited transcript of the interview:
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Change Your Marketing Diet: Get Fat In 2009
You say you want marketing news and commentary? Well, you came to the
right place. The Big Fat Marketing Blog is updated daily by the editors
of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh
yeah, we got em'. Don't say we didn't warn ya' Learn
more |
09/02/09
The current technology explosion, particularly in social
media, has made it easier for consumers to have opinions and for
marketers to listen to them. At one point, businesses believed they
controlled their brands, but brands are now in the hands of strangers.
Isn't it about time everyone got acquainted? What are marketers doing to
corral and measure this explosion of brand sentiment?
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