CM_E-CENTRIC_ Penton Media September 16, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/597 ---------------------------------------- ADVERTISEMENT Mobile Marketing: How Does Your Strategy Stack Up? Date: Tuesday, September 22, 2009 at 2:00pm ET Register Now! http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews ---------------------------------------- --Six E-mail Pointers to Lift Results 09/16/09 Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back -- both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what's working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend. Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now. To view the full article go to: http://chiefmarketer.com/0916-johnson-e-mail-pointers --Stupid ESP Watch: The Big Lie 09/15/09 I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal. Never mind I'm not the person to approach for barter deals -- or any other type of non-editorial issue, for that matter -- the sales rep made one statement that made me cringe. "Our delivery rates are very high," she said. That statement has no place in a pitch from an e-mail service provider. To view the full article go to: http://directmag.com/magilla/0915-stupid-deliverability-statement/ ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- --Social-Media Links Get Half-Percent Clicks: Silverpop Social-media-share links generate on average 0.5% click rates according to a just released study by e-mail service provider Silverpop. And while social-media-share links' average click through may seem to be a minuscule number, it is significantly higher than forward-to-a-friend links' click throughs, which average in the low tenths of a percent, according to Silverpop. To view the full article go to: http://directmag.com/magilla/0915-silverpop-social-media-study/ ---------------------------------------- ADVERTISEMENT Stay on top of the latest news on premiums and incentives with PROMO P&I This bi-weekly e-newsletter from the brains behind the PROMO Web site provides insight into how brands use incentives such as premiums, gift cards, loyalty and reward programs, and incentives to drive response in their promotional campaigns. To start receiving your free subscription, sign up here. http://subscribe.promomagazine.com/subscribe.cfm ---------------------------------------- --Journalism Online Claims Letters of Intent from Publishers of Over 1,000 Outlets 09/16/09 Journalism Online earlier this week announced it has letters of intent from publishers representing more than 1,000 outlets reaching more than 100 million subscribers. But what does that number really mean? paidContent.org has a decent analysis. To view the full article go to: http://paidcontent.org/article/419-journalism-online-says-letters-of-intent-now-cover-more-1000-media-outl/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=cmnews NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Expert email marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- NREI Interactive Products ---------------------------------------- Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Date: Wednesday, September 30, 2009 at 2:00pm ET Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- ---------------------------------------- *Enhance Your E-mail With Social Media Marketing (http://chiefmarketer.com/webinars/0728-email-social-media-marketing/) *Get The Most Out of Your Data in the Fourth Quarter (http://chiefmarketer.com/webinars/getting-data-most-cm-0701/) *Customer Service On Call: A Fresh Look at the Outsourcing Option (http://chiefmarketer.com/webinars/062409-convergys-customer-service/) ---------------------------------------- ---------------------------------------- Six Ways to Motivate Consumers Using Interactive Promotions http://promomagazine.com/lp/whitepapers/launchfire/ How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.