E-Centric:

IN THIS ISSUE

	Six E-mail Pointers to Lift Results
	Stupid ESP Watch: The Big Lie
	Social-Media Links Get Half-Percent Clicks: Silverpop
	Journalism Online Claims Letters of Intent from Publishers of Over 1,000 Outlets

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Six E-mail Pointers to Lift Results

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.

Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now.

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Stupid ESP Watch: The Big Lie

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.

Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.

“Our delivery rates are very high,” she said.

That statement has no place in a pitch from an e-mail service provider.

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Social-Media Links Get Half-Percent Clicks: Silverpop

Social-media-share links generate on average 0.5% click rates according to a just released study by e-mail service provider Silverpop.

And while social-media-share links’ average click through may seem to be a minuscule number, it is significantly higher than forward-to-a-friend links’ click throughs, which average in the low tenths of a percent, according to Silverpop.

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Journalism Online Claims Letters of Intent from Publishers of Over 1,000 Outlets

Journalism Online earlier this week announced it has letters of intent from publishers representing more than 1,000 outlets reaching more than 100 million subscribers.

But what does that number really mean?

paidContent.org has a decent analysis.

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