CM_E-CENTRIC_ Penton Media September 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/601 ---------------------------------------- ADVERTISEMENT Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Date: Wednesday, September 30, 2009 at 2:00pm ET Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- --Social Media: Waste of Time or Next Revolution? 09/30/09 Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it's sometimes hard to make heads or tails of it all. As a non-techy type of guy, I can relate to the confusion. However, I have been an avid user of social media for the past year and it has dramatically altered my life and business for the better. For many newcomers, it's important to take the first step and learn the basics in order to understand its relevance to you. To view the full article go to: http://chiefmarketer.com/0930-social-media-waste-or-revolution-fretzin --Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction 09/30/09 Being relevant in digital marketing means deliberately developing content and strategies around consumer behavior and attributes. Sounds simple, right? Wrong. It's a painful proposition for many organizations. Learn how to get out of the silos and on the right track. To view the full article go to: http://chiefmarketer.com/disciplines/online/0929-digital-marketing-relevance/ ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --With E-mail, We Leave History Blank 09/30/09 True story: In late 2004 my wife -- who for good reason has been estranged from her family for decades -- received a letter from an eccentric aunt she hadn't had contact with in 30 years. Aunt "Alice" was 77, the letter said. She wanted someone to help her get her affairs in order and believed my wife was one of two people in her extended family she could trust to handle her estate. Warning, no marketing in this piece, just a weird story and an observation on how it relates to e-mail. To view the full article go to: http://directmag.com/magilla/0929-e-mail-leave-history-blank/index.html --Scary Halloween Looms: NRF 09/30/09 Apparently, not just kids' costumes are going to be frightening this Halloween. Consumer spending is going to be pretty scary as well, according to the National Retail Federation. To view the full article go to: http://directmag.com/magilla/0929-scary-halloween-nrf/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- Weekly updates on the issues that matter most to chief marketers Our weekly flagship e-newsletter provides strategic perspectives, expert opinions and thought leadership for high-level marketers that need to cut through the clutter. To enroll to receive a free subscription, sign up here. http://subscribe.chiefmarketer.com/subscribe.cfm?tc=NNWEB ---------------------------------------- ---------------------------------------- *Enhance Your E-mail With Social Media Marketing (http://chiefmarketer.com/webinars/0728-email-social-media-marketing/) *Get The Most Out of Your Data in the Fourth Quarter (http://chiefmarketer.com/webinars/getting-data-most-cm-0701/) *Customer Service On Call: A Fresh Look at the Outsourcing Option (http://chiefmarketer.com/webinars/062409-convergys-customer-service/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no How Do You Score? Silverpop Benchmark Study of Lead-Management Practices http://whitepapers.chiefmarketer.com/index.php?option=com_registration&task=register&pathway=no&vid=1203&tid=4812&id=&cat= Using a CMS for Search Engine Optimization: the smart way to hit your target http://whitepapers.chiefmarketer.com/whitepaper4083/ ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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