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SEIZE THE DATA
Mark your calendars for NCDM 2009, where you’ll hear the
success stories of marketers demonstrating creativity and flexibility in
managing their customer data to identify their best prospects and
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10/14/09
Want to get better results from your email campaigns? Why
not try telling a compelling story?
Yes, the list and offers you make are important to your success, but so
are copy platforms and how you present the information you want to
convey. But why test a story?
Grant Johnson explains.
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10/14/09
OK, so it wasn’t much of a surprise last week when a
federal judge dismissed porn trade group the Free Speech Coalition’s
lawsuit against Utah’s comically misnamed child-protection
do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark
Shurtleff made in the press release touting his victory.
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Email Gone Viral: How To Extend Email Reach Through Social Sharing --
Thursday, October 29 at 2:00 p.m. EST
This Webinar will outline key steps that are critical to successfully
integrating your email marketing program with social networks, reveal
findings from a recent Silverpop study on social sharing and review both
good and bad examples of email share-to-social approaches. Register
Now! |
10/14/09
I come from the school of publishing that says: “Never
take on a reader. You have all the ammo. So if you do, you’ll look
like a petty bully and you’ll lose subscribers.”
But that rule was crafted in the days of print publications where the
only voice readers had was in the letters-to-the-editor section for
which editors played gatekeeper and always had the last word if they
chose to voice it.
Moreover, the letters published were those that the editors believed
added to the discussion or advanced the debate.
Enter the reader comments section on publisher Web sites. Out go the
gatekeepers. In come the reasons we thought we needed gatekeepers in the
first place.
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make searches for information easier. You’ll need no special
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10/14/09
It's safe to say that marketers fall into three categories
when it comes to microblogging platform Twitter: love, loathing and
utter confusion. And right now confusion's got the big numbers. Learn
why marketers need to make peace with Twitter.
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