CM_E-CENTRIC_ Penton Media October 14, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/604 ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 ---------------------------------------- --What's your E-mail Marketing Story? 10/14/09 Want to get better results from your email campaigns? Why not try telling a compelling story? Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story? Grant Johnson explains. To view the full article go to: http://chiefmarketer.com/1014-johnson-e-mail-marketing-story/index.html --Utah AG Vows to Spread Registry Idiocy 10/14/09 OK, so it wasn't much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition's lawsuit against Utah's comically misnamed child-protection do-not-e-mail registry. What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory. To view the full article go to: http://directmag.com/magilla/1013-utah-ag-vows-to-spread-idiocy/ ---------------------------------------- ADVERTISEMENT Email Gone Viral: How To Extend Email Reach Through Social Sharing -- Thursday, October 29 at 2:00 p.m. EST This Webinar will outline key steps that are critical to successfully integrating your email marketing program with social networks, reveal findings from a recent Silverpop study on social sharing and review both good and bad examples of email share-to-social approaches. Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews ---------------------------------------- --Web 2.0: The Jackass's Bullhorn 10/14/09 I come from the school of publishing that says: "Never take on a reader. You have all the ammo. So if you do, you'll look like a petty bully and you'll lose subscribers." But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section for which editors played gatekeeper and always had the last word if they chose to voice it. Moreover, the letters published were those that the editors believed added to the discussion or advanced the debate. Enter the reader comments section on publisher Web sites. Out go the gatekeepers. In come the reasons we thought we needed gatekeepers in the first place. To view the full article go to: http://directmag.com/magilla/1013-web-2-jackass-bullhorn/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --All A-Twitter 10/14/09 It's safe to say that marketers fall into three categories when it comes to microblogging platform Twitter: love, loathing and utter confusion. And right now confusion's got the big numbers. Learn why marketers need to make peace with Twitter. To view the full article go to: http://chiefmarketer.com/advertising/digital/1001-make-peace-with-twitter/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- This issue brought to you by: NCDM 2009 http://www.ncdmevents.com/ncdm2009/Public/Content.aspx?ID=1009202 Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews Yesmail http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Featured Research ---------------------------------------- Expert email marketing from Yesmail Yesmail is an innovative email marketing solutions provider. We provide professional email marketing services, flexible solutions and simple-to-use technology applications for any size business. Connect with more customers; download our whitepaper on email marketing, the economy and a ton of opportunity. http://www.yesmail.com/contact/whitepapers/21?utm_medium=Promo+Newsletter&utm_source=CM+e_centric&utm_campaign=email+marketing+in+down+economy ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) *Helping Your E-mail Marketing Go Ka-Ching! For the Holidays (http://chiefmarketer.com/webinars/holiday-email-marketing/) *Mobile Marketing: How does your strategy stack up? (http://chiefmarketer.com/webinars/mobile-marketing-strategy/) ---------------------------------------- ---------------------------------------- Engaging Consumers with Direct Social Media Marketing http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6743/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 Don't Let Bad HTML Sabotage Your Email Campaigns http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6721/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 CISCO, NIKE & FORRESTER "Social Software Strategies for the Enterprise http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6778/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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