CM_E-CENTRIC_ Penton Media October 28, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/607 ---------------------------------------- ADVERTISEMENT How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Attend this Web seminar to learn the following: * Best practices and approaches for building a customer-centric cross-channel shopping experience * Strategies and details for brand participation programs like "Facebook, Twitter, and "College Whale Reps" * Details and features around the new vineyardvines.com website Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- --Newsday Charging; Study Says People won't Pay 10/28/09 In a move that bucks a recent study finding that consumers are reluctant to pay for online content, New York Newsday began charging non-subscribers for access to certain parts of its Web site today. Under the plan, Newsday print subscribers and customers of the newspaper's parent Cablevision will have complete access to the Web site. Others will have to pay $5 per week for an online subscription. To view the full article go to: http://chiefmarketer.com/1018-newsday-charging-study-people-wont-pay --Why Opt-In Shouldn't be Law 10/28/09 Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada. These experts are well intended but wrong. For example, e-mail expert Al Iverson recently posted on his blog the following: "Why do people want to kill or gut Bill C-27? I'm having a hard time seeing a problem with an opt-in requirement; it's already best practice. People who don't follow opt-in as a best practice are already doing things wrong. We want less spam in the world, not more. Even marketers should agree, shouldn't they?" No, they shouldn't. To view the full article go to: http://directmag.com/magilla/1027-why-opt-in-should-not-be-law/ ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Stupid Sales Pitch Watch: Psst... Wanna Buy a Domain? 10/28/09 A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for -- get this -- $25,000 to buy it outright or $250 per month for rent. "It is an ideal Domain and Website Address for those offering Lists of 'affluent consumers' to product and service businesses," said the pitch. So I went to WhoIs.org did a few searches, found that WealthyConsumers.com was available, bought it -- or so I thought -- and sent Chandler a reply e-mail offering the domain for sale using his message's exact wording except for replacing his name with mine and the domain AffluentConsumers.com with WealthyConsumers.com. Not surprisingly, I didn't hear back from Chandler. To view the full article go to: http://directmag.com/magilla/1027-pssst-wanna-buy-a-domain/ ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Lock and Load: The Basics of Triggered E-mail Campaigns 10/28/09 (Chief Marketer) Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you're in business. To view the full article go to: http://chiefmarketer.com/disciplines/online/1022-triggered-email/ ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- Email Gone Viral: How To Extend Email Reach Through Social Sharing Thursday, October 29 at 2:00 p.m. EST Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://chiefmarketer.com/webinars/email-gone-viral/) *Helping Your E-mail Marketing Go Ka-Ching! For the Holidays (http://chiefmarketer.com/webinars/holiday-email-marketing/) *Mobile Marketing: How does your strategy stack up? (http://chiefmarketer.com/webinars/mobile-marketing-strategy/) ---------------------------------------- ---------------------------------------- Engaging Consumers with Direct Social Media Marketing http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6743/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 Don't Let Bad HTML Sabotage Your Email Campaigns http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6721/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 CISCO, NIKE & FORRESTER "Social Software Strategies for the Enterprise http://whitepapers.chiefmarketer.com/option,com_categoryreport/task,viewabstract/title,6778/id,/vid,46/cat,/pathway,no/srcid,340/ucid,0/target_id,361 ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# Newsletter Editor: Ken Magill For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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