E-Centric:

IN THIS ISSUE

	Newsday Charging; Study Says People won't Pay
	Why Opt-In Shouldn’t be Law
	Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?
	Lock and Load: The Basics of Triggered E-mail Campaigns

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Newsday Charging; Study Says People won't Pay

In a move that bucks a recent study finding that consumers are reluctant to pay for online content, New York Newsday began charging non-subscribers for access to certain parts of its Web site today.

Under the plan, Newsday print subscribers and customers of the newspaper’s parent Cablevision will have complete access to the Web site. Others will have to pay $5 per week for an online subscription.

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Why Opt-In Shouldn’t be Law

Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.

These experts are well intended but wrong.

For example, e-mail expert Al Iverson recently posted on his blog the following: “Why do people want to kill or gut Bill C-27? I'm having a hard time seeing a problem with an opt-in requirement; it's already best practice. People who don't follow opt-in as a best practice are already doing things wrong. We want less spam in the world, not more. Even marketers should agree, shouldn't they?”

No, they shouldn’t.

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Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?

A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for—get this—$25,000 to buy it outright or $250 per month for rent.

“It is an ideal Domain and Website Address for those offering Lists of ‘affluent consumers’ to product and service businesses,” said the pitch.

So I went to WhoIs.org did a few searches, found that WealthyConsumers.com was available, bought it—or so I thought—and sent Chandler a reply e-mail offering the domain for sale using his message’s exact wording except for replacing his name with mine and the domain AffluentConsumers.com with WealthyConsumers.com.

Not surprisingly, I didn’t hear back from Chandler.

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Lock and Load: The Basics of Triggered E-mail Campaigns

(Chief Marketer) Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive. As long as your messaging points respondents to your Web site and you can get them to opt-in, you're in business.

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