CM_EMAIL ESSENTIALS_ A Penton Media Property February 14, 2012 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/992 ---------------------------------------- ADVERTISEMENT DID YOU KNOW... Marketers that use email in combination with social segmentation DRIVE SIX TIMES THE AMOUNT OF REVENUE than those who do not. Download this FREE research report to learn how linking your email marketing efforts to social media can boost your ROI! http://www.streamsend.com/chiefmarketerfeb1 ---------------------------------------- --Email Frequency Depends on Relevancy By Beth Negus Viveiros It's a basic idea, but one many e-mailers frequently forget: How frequently you contact your subscriber base should be based on how much relevant content you have to share with them. "There's no magic number to work towards," says Heather Blank, vice president of strategic services at Responsys. "What matters is what the content is and who you are sending it to." To view the full article go to: http://chiefmarketer.com/email/metrics/email-frequency-depends-on-relevancy-0214bnv3/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT What you really need is in-depth coverage on database building, data mining and data sourcing. Get the latest on data-finding, enhancing, mining, targeting -- the key ingredient to driving successful and measurable marketing programs. Click Here to Subscribe http://www.chiefmarketer.com/subscribe ---------------------------------------- --Email, Postal List Prices Falling: Worldata By Larry Riggs Overall list prices continue to fall, according to the Winter 2012 Worldata List Price Index. One list category with a large drop was business-to-business email lists, which fell 22.06% to $159 per thousand from $204 per thousand one year ago. One principal driver of this decline is the growing number of B2B lists aimed at small to medium-sized enterprises, rather than large corporations, says Ray Tesi, senior vice president at Worldata. To view the full article go to: http://chiefmarketer.com/direct/non-print/email-postal-list-prices-falling-worldata-0210-lar1/?YM_MID='mmid'&YM_RID='email' --Conversation Hearts Get M_nage a Trois Wine Fans Talking on Facebook By Beth Negus Viveiros A Valentine's Day promotion inviting fans to create "Conversation Hearts" is the latest in a series of Facebook campaigns by M_nage a Trois designed to create buzz for the wine. Learn how the brand is using social media to engage wine drinkers, and it's plan for email. To view the full article go to: http://chiefmarketer.com/social-media/facebook/converstation-hearts-get-Menage-a-Trois-wine-fans-talking-facebook-0213bnv2/?YM_MID='mmid'&YM_RID='email' --Emails We Love: Valentine's 2012 Edition By Beth Negus Viveiros Responsys reports the volume of promotional emails for the week prior to Valentine's Day is up 19% over 2011. That doesn't surprise me: Since Feb. 1, 213 Valentine-related emails hit my inbox. Did they make me feel loved? Eh, let's just say that I won't be leaving my hubby and kids to run away with any of these marketers. But a few did make me feel warm and fuzzy. See what Dunkin' Donuts, Xfinity, Oriental Trading and others offered. To view the full article go to: http://bigfatmarketingblog.com/2012/02/14/emails-we-love-valentines-2012-edition/?YM_MID='mmid'&YM_RID='email' ---------------------------------------- ADVERTISEMENT "Five Simple Steps for Filling Your 2011 Pipeline" Click Here to download this one page report for quick action steps to implement now to kick off 2011 with quality leads and actionable data. http://www.accelacomm.com/jaw/source/9/51235597/ Merit Direct & Penton Media have combined our expert industry knowledge and resources to offer unique integrated marketing solutions. Click Here to discover some of the ways we can enhance your marketing efforts. http://www.meritdirect.com/penton/dataservices.htm ---------------------------------------- ABOUT THIS NEWSLETTER Story Ideas, tips, rumors? 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