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    A Service from Chief Marketer A Primedia Property | Vol. 1, No. 2 | March 1, 2006  

TABLE OF CONTENTS
The E-Zine for Cinephiles
Auto Dealer Launches E-Zine Video Test
E-Mail Reputation: Your Online Credit Score
Blogging for Business
Podcast Networks Are Coming Into Bloom
Common E-Newsletter Mistakes

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The E-Zine for Cinephiles
By Ray Schultz
 Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can't do that, sign up for the Film Forum e-mail newsletter. For more on the "cinema of ideas," and its e-zine, click here.
chiefmarketer.com/crm_loop/custom/e-zine-cinephiles-030106/index.html

Auto Dealer Launches E-Zine Video Test
By Ray Schultz
 A Boston-area Volkswagen dealership is testing a video in the current issue of its e-mail newsletter. If successful, the idea will be rolled out to dealers and brands nationwide. For more on this news from IMN, click here.
chiefmarketer.com/crm_loop/custom/dealer-tests-030106/index.html

E-Mail Reputation: Your Online Credit Score
By George Bilbrey
 There's so much talk out there about e-mail reputation, and how to uphold it. But it all boils down to a few simple things you should add to your to-do list. For input from Return Path on what they are, click here.
chiefmarketer.com/crm_loop/custom/credit-score-030106/index.html

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Blogging for Business
By Peter Krass
 Thinking of jumping on the business blog bandwagon? Hop aboard, there's plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine. For pointers on how to do it, click here.
chiefmarketer.com/crm_loop/custom/blogging-business-030106/index.html

Podcast Networks Are Coming Into Bloom
By Brian Quinton
 Quick: How many of you have actually heard a podcast? The number seems to be growing each day, but many marketers are only now catching on to their potential. For a report on the wildest of Wild West markets, click here.
chiefmarketer.com/crm_loop/custom/podcast-bloom-030106/index.html

Common E-Newsletter Mistakes
E-mail newsletters are popular with readers, right? You can tell by the number of new ones that appear almost every day. Then why do so many people dislike them? For Part 2 of a report from MarketingSherpa founder Anne Holland on what publishers are doing wrong, click here.
chiefmarketer.com/email_newsletter_mistakes_02212006/



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Industry experts urge marketers to integrate customer data across platforms in order to craft more meaningful messages. But the enormity of the task prevents most from even starting. Get Silverpop's new white paper for five simple tactics, and learn why there's never been a better time than now.

Get your free white paper.


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