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    A Service from Chief Marketer A Penton Media Property | December 10, 2008  

TABLE OF CONTENTS
The Future of Online Video
Ronald McDonald House Launches Integrated Social Campaign
Top Legal Issues to Watch With User Generated Content
Online Video Drives TV Viewership
Visit ChiefMarketer.com

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New White Paper: How Online Video Drives Engagement and ROI
B2B marketers are increasingly using video to drive results and ROI across the B2B customer lifecycle. See how you can acquire, engage and convert customers with this free white paper B2B Marketing with Video: Driving ROI from Awareness to Advocacy.

NEWS
The Future of Online Video
By Beth Negus Viveiros
 For marketers, the future of online video isn't about waterskiing squirrels or candid footage of celebrities picking their noses. It's about interactivity and creating a dynamic personal experience for viewers, says Matt Kaplan of Permission TV. Read how marketers such as Intercontinental Hotels are doing just that.
Read the full story here


 Ronald McDonald House Launches Integrated Social Campaign
Ronald McDonald House Charities (RMHC) is launching an integrated social media campaign this month to raise awareness for the nonprofit's core programs.
Read the full story here


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Email Marketing Goes Social
Now you can create email marketing messages
that subscribers can easily share to social networks. Silverpop’s new white paper shows you how to create powerful email campaigns that can go socially viral.
Download your copy from Silverpop today!

Top Legal Issues to Watch With User Generated Content
By Joseph Lewczak
 By all accounts, user generated content isn't is going anywhere anytime soon. That means it's a good time for a brief refresher course on the major legal issues you'll likely encounter in structuring and running a UGC promotion. Here are some simple rules to help you to avoid the potential pitfalls of UGC.
Read the full story here


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MarketingProfs Research: 9 Management Practices for Exceptional Webinars

Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results. This new MarketingProfs white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.

Click here to download now.

Online Video Drives TV Viewership
By Richard Tedesco
 As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by streaming shows on PC screens. The Web is clearly the way to reach those ever-elusive younger, affluent viewers who prefer watching video streams whenever they choose. Read which network is doing the best job of targeting these "social viewers."
Read the full story here


 Visit ChiefMarketer.com
So, have you visited ChiefMarketer.com lately? If not, you're missing the Daily Special, our poll of the day. Plus, there's Editor's Picks, highlighting the best recent stories from the Chief Marketer family of titles, including Direct, Promo and Multichannel Merchant. And, you can find links to the latest posts from The Big Fat Marketing Blog, including Ray Schultz's take on celebrity product endorsements and Patrick Barnard's thoughts on how Santa will treat the naughty and nice this year. Stop by and check it out.




HUNGRY FOR FRESH IDEAS ON INTERACTIVE MARKETING?

Social Networks and User-Generated Content are just two ideas you can use to connect with customers on a whole new level. Get best practices, cases studies and metrics - delivered right to your desktop - with the PROMO Live Virtual Event on Interactive Marketing on December 11. Learn how to successfully add these tools to your 2009 programs!

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