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    A Service from Chief Marketer A Penton Media Property | August 6, 2008  

TABLE OF CONTENTS
Pharma Firms Go Slow on Social Media Prescription
Oxfam Finds Relief in Online Synergy
New Tech Makes Mobile the Call to Action
E-News to Go

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NEWS
Pharma Firms Go Slow on Social Media Prescription
By Beth Negus Viveiros
 Today, pharmaceutical companies are using every trick in their doctor's bag to connect with potential prospects. E-Centric recently talked with Harold Corbran Jr. and Mike Brzozowski of DraftFCB about trends in healthcare social marketing.
Read the full story here


 Oxfam Finds Relief in Online Synergy
By Beth Negus Viveiros
 Mobilizing an online community of activists, donors and e-newsletter subscribers is helping support Oxfam America in a tough economy. The tactic is helping the Boston-based humanitarian organization raise donations on the Web and off.
Read the full story here


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Marketing Connections is dedicated to the notion that there is great power and strategic value in integrating all pieces of the modern marketing landscape. MCONN 2008 focuses on building a holistic understanding of marketing strategy, with a closer look at integrating traditional and emerging media, leading attendees back to their most important goal - generating effective outcomes for their customers.

New Tech Makes Mobile the Call to Action
By Brian Quinton
 (Promo) Several new platforms are helping marry mobile phone capabilities like text messaging with offline marketing. The result is a new backchannel for print, broadcast and other out-of-home promotions.
Read the full story here


 E-News to Go
This week:
• Red Cross Society of China goes mobile
• CraveOnline acquires MyAnimeList
• Women's Wear Daily relaunches site
Read the full story here


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