TABLE OF CONTENTS
How to
Perform A Migration Analysis
Ten Ways
Merchants Can Find New Customers
Re-examine The
Metrics of Online Video
Brands Support
Shopper Marketing: Study
Check Out the
New Chief Marketer Network
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The Next Big Thing: Online Video
An Interactive Roundtable with Web Video Pioneers
It’s new. It’s hot. And it can bring your brand to life. What are
we talking about? Internet video.
Join us on Oct. 9 for an interactive roundtable discussion. Our experts
will answer all of your burning questions, and maybe bust some myths. Register
Now!
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How to Perform A
Migration Analysis
By Bill Singleton
Cross- and upselling isn’t just a nice idea: Given the need to
focus on existing customers in down times, it can mean the difference
between continuing operations and going out of business. Bill Singleton,
manager of analytics and consulting services with The Allant Group,
offers thoughts on how to score customers for their likelihood to
migrate across offerings categories. Click
here to read them.
Ten Ways Merchants Can Find
New Customers
By Tim Parry
Can new customers be won in shaky economic times? At a recent
conference Lori Paikin, vice president of client services at co-op
NextAction, offered a list of tactics – and, unsurprisingly, more than
a few involved modeling techniques. For her 10 quick tips, click
here.
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Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the
Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how
to drop more segmented, targeted, personalized campaigns, pull higher
response rates with interactive marketing and drive greater ROI using
best practices and analytics. Register by October 17 and save up to
$200 on your full conference registration! Simply use your Chief
Marketer code E11. www.ncdm4me.com
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Re-examine The Metrics of
Online Video
By Jaffer Ali
As online video becomes less of a novelty and more of a mainstay in
a marketer’s arsenal, the need to quantify its value increases. Jaffer
Ali, CEO of Vidsense, offers key thoughts as a start. For his musings,
click
here.
Brands Support Shopper
Marketing: Study
By Amy Johannes
Questioning the value of shoppers at the retail level? A study from
Deloitte Consulting LLP and the Grocery Manufacturers Association offers
insight into their value both to consumers and marketers. Click
here for an overview of the results.
Check Out the New Chief
Marketer Network
Starting this week, everything changes.
Everything online for Chief
Marketer, Direct, Multichannel Merchant and Promo that is.
Starting Oct. 7, be sure to check out our newly relaunched Web sites.
We've redesigned all our online properties with you, the reader, in
mind. The sites will be easier to use, and offer an integrated mix of
content from all the titles in our newly christened Chief Marketer
Network.
In addition to the mix of news, case histories, campaign updates and
Q&As you've come to know and love, we've also added a host of new
features. Check out the Big Fat Marketing Blog, which will offer daily
posts from the editors of all our publications. Tell us what you think
on our new Chief Chat forums. And if you've ever wondered about the
faces and voices behind the words, take a look at our soon to debut
video Q&As and blogs.
Come on by to our grand opening next week and let us know what you
think.
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Acquire new customers even when people are spending less in today’s
slow economy
Without the right processes and metrics, your well-intentioned customer
acquisition programs can become expensive experiments, with few results.
A step-by-step self-audit of your current customer acquisition programs
can help get the sales you need.
Download
the free self-audit guide now.
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