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Marketing ROI: Measurement, analytics and accountability
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 NEWSLETTER
   A Chief Marketer E-Newsletter A Penton Media Publication October 8, 2008  

TABLE OF CONTENTS
How to Perform A Migration Analysis
Ten Ways Merchants Can Find New Customers
Re-examine The Metrics of Online Video
Brands Support Shopper Marketing: Study
Check Out the New Chief Marketer Network

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The Next Big Thing: Online Video
An Interactive Roundtable with Web Video Pioneers

It’s new. It’s hot. And it can bring your brand to life. What are we talking about? Internet video. Join us on Oct. 9 for an interactive roundtable discussion. Our experts will answer all of your burning questions, and maybe bust some myths. Register Now!


How to Perform A Migration Analysis
By Bill Singleton
Cross- and upselling isn’t just a nice idea: Given the need to focus on existing customers in down times, it can mean the difference between continuing operations and going out of business. Bill Singleton, manager of analytics and consulting services with The Allant Group, offers thoughts on how to score customers for their likelihood to migrate across offerings categories. Click here to read them.


Ten Ways Merchants Can Find New Customers
By Tim Parry
Can new customers be won in shaky economic times? At a recent conference Lori Paikin, vice president of client services at co-op NextAction, offered a list of tactics – and, unsurprisingly, more than a few involved modeling techniques. For her 10 quick tips, click here.


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Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how to drop more segmented, targeted, personalized campaigns, pull higher response rates with interactive marketing and drive greater ROI using best practices and analytics. Register by October 17 and save up to $200 on your full conference registration! Simply use your Chief Marketer code E11. www.ncdm4me.com


Re-examine The Metrics of Online Video
By Jaffer Ali
As online video becomes less of a novelty and more of a mainstay in a marketer’s arsenal, the need to quantify its value increases. Jaffer Ali, CEO of Vidsense, offers key thoughts as a start. For his musings, click here.


Brands Support Shopper Marketing: Study
By Amy Johannes
Questioning the value of shoppers at the retail level? A study from Deloitte Consulting LLP and the Grocery Manufacturers Association offers insight into their value both to consumers and marketers. Click here for an overview of the results.


Check Out the New Chief Marketer Network
Starting this week, everything changes.

Everything online for Chief Marketer, Direct, Multichannel Merchant and Promo that is.

Starting Oct. 7, be sure to check out our newly relaunched Web sites. We've redesigned all our online properties with you, the reader, in mind. The sites will be easier to use, and offer an integrated mix of content from all the titles in our newly christened Chief Marketer Network.

In addition to the mix of news, case histories, campaign updates and Q&As you've come to know and love, we've also added a host of new features. Check out the Big Fat Marketing Blog, which will offer daily posts from the editors of all our publications. Tell us what you think on our new Chief Chat forums. And if you've ever wondered about the faces and voices behind the words, take a look at our soon to debut video Q&As and blogs.

Come on by to our grand opening next week and let us know what you think.






Acquire new customers even when people are spending less in today’s slow economy
Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results.
A step-by-step self-audit of your current customer acquisition programs can help get the sales you need.
Download the free self-audit guide now.

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