View this email as a Web page Please add CM_MarketingROI_ to your Safe Sender list.
Marketing ROI: Measurement, analytics and accountability
 SUBSCRIBE
 UNSUBSCRIBE
 NEWSLETTER
   A Chief Marketer E-Newsletter A Penton Media Publication December 17, 2008  

TABLE OF CONTENTS
Pass-Along Referrals Pay Off
Ready For What Happens Next?
The Benefit of Having An Online Effective CPA
Delta of Analytics

ADVERTISEMENT

When Hot's Not: Lead Scoring for Better Results
Vtrenz's latest white paper outlines a sophisticated, step-by-step process to help marketers better classify leads. You'll see how to implement a process that ensures sales gets hot leads, ready to be worked. Download it now.


Pass-Along Referrals Pay Off
By Kevin Mabley
 Each-one-reach-one is instinctively a good idea – it’s low-cost, and it relies on the strongest possible advocates of a brand – a target’s friends and family. Epsilon’s Kevin Mabley puts some hard numbers to this instinct, and offers ideas on how to make the best of this very important channel. Click here to read ‘em: directmag.com/roi/1217-pass-along-referrals


Ready For What Happens Next?
By Michael Perry
 An evolving marketing arena needs an evolving CMO, preferably one who can take the concerns of a COO into account. Story Worldwide’s Michael Perry offers thoughts into the concerns and calculations facing the post-modern marketing offer. Put down your slide rules and click here for his insights: directmag.com/roi/1217-new-marketing-practices


The Benefit of Having An Online Effective CPA
By Ryan Riggin
 Marketers have gotten used to the accountability of the cost per action pricing offered by online ad networks. And this is good, since industry experts predict the model will reach more channels moving forward. But savvy marketers are already measuring ROI for all online media and backing into an effective CPA to enable accurate cross-channel comparisons and more informed budget decisions. For Ryan Riggin’s perspective on this, click here: chiefmarketer.com/disciplines/online/1216-1216-cost-per-action/


Delta of Analytics
By Richard H. Levey
 Finally, a tidbit from this year’s National Center for Database Marketing, which featured author Thomas Davenport as a keynote speaker. In his presentation, Davenport shared tales from the trenches of analytics consulting, and offered a five-point strategy for making organizations more analytic-centric. Click here for his wisdom: directmag.com/datalist/ncdm-delta-analytics-1210/index.html




Acquire new customers even when people are spending less in today’s slow economy
Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results.
A step-by-step self-audit of your current customer acquisition programs can help get the sales you need.
Download the free self-audit guide now.

ABOUT THIS NEWSLETTER
You are subscribed to this newsletter as #email#

To unsubscribe from this newsletter go to: Unsubscribe

To subscribe to this newsletter, go to: Subscribe

For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email leslie.bacon@penton.com

To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Chief Marketer
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:directmag@pbinews.com

Penton Media | 249 W. 17th Street | New York, NY 10011

Copyright 2008, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.