CM_MARKETING ROI_ A Penton Media Property January 14, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/537 ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --Challenges of Measuring Word of Mouth Campaign ROI By Rick Ferguson People talk about word of mouth advertising, but are marketers prepared to measure it? LoyaltyOne's Rick Ferguson mulls the value of consumer chatter -- and, when all is said and done, how its value can be evaluated. For his thoughts, click here: directmag.com/roi/0114-word-of-mouth-campaign-roi (http://directmag.com/roi/0114-word-of-mouth-campaign-roi) --Take The Pulse Of The House File By Gina Valentino Think recency, frequency and monetary analysis is only good for segmenting campaign prospects? Think again. Gina Valentino, president of consulting firm Hemisphere Marketing, argues that insights into conversion rates, and therefore customer affinity, are within it for the taking. For the keys to these gems, click here: multichannelmerchant.com/lists/0109-house-file-rfm/index.html (http://multichannelmerchant.com/lists/0109-house-file-rfm/index.html) --Wal-Mart Won't Share Data for In-Store Marketing Metric By Brian Quinton The world's biggest retailer has decided it wants out of a pilot metrics program from Nielsen Company. Nielsen's hanging tough, but will the support of manufacturers such as Procter & Gamble, Unilever and Kraft Foods be enough to sustain the effort? Click here for more details: promomagazine.com/news/walmart-wont-share-data-1223/index.html (http://promomagazine.com/news/walmart-wont-share-data-1223/index.html) --Nine New Year's Resolutions By Larry Becker Finally, nestled in nine New Year's resolutions from Web site consultant Larry Becker are several considerations regarding analytic activity for 2009. Put away the noisemakers, toss off the last bit of champagne and click here for guidance on metrics-focused (and other) activities: multichannelmerchant.com/ecommerce/0109-improve-site-tips/index.html (http://multichannelmerchant.com/ecommerce/0109-improve-site-tips/index.html) ---------------------------------------- ADVERTISEMENT ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.