CM_MARKETING ROI_ A Penton Media Property January 28, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/540 ---------------------------------------- ADVERTISEMENT Catalog. Online. Retail. The Annual Conference for Catalog and Multichannel Merchants (ACCM) is the only conference devoted to all the channels you need to understand, integrate, and optimize to succeed. ACCM will provide you with methods to bring stability to your unstable environment and growth for the future. Register by January 30 and save up to $300 on your full conference registration! Use Multichannel Merchant code E05. http://www.accmshow.com ---------------------------------------- --Consumer Loyalty is Still Every Marketer's Goal By Barry Curewitz Is there value to being able to measure a brand's, well, value? Barry Curewitz, managing partner of Whole-Brain Brand Expansion, argues that beyond day-to-day or month-by-month sales metrics, quantifying the long-term worth of a brand will help preserve market share in down times. Click here for his thoughts: chiefmarketer.com/marketing-roi/0127-consumer-loyalty/index.html (http://chiefmarketer.com/marketing-roi/0127-consumer-loyalty/index.html) --Improve Margin Via The Back End By Maxim Mironov If a new business has margin expectations, it can only push sales efforts so far, as diminishing returns come into play. But if there are revenue expectations as well, a marketer may find itself in a bind, yes? No, argues supply chain expert Maxim Mironov. There are means of controlling costs on the back end, thereby increasing margin levels. What are they" Click here to find out: multichannelmerchant.com/opsandfulfillment/0109-achieve-margin-growth/index.html (http://multichannelmerchant.com/opsandfulfillment/0109-achieve-margin-growth/index.html) ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --Nielsen Suspends PRISM In-Store Data Development By Brian Quinton The Nielsen Co. will suspend PRISM, its retail measurement services. The company cited the troubled economic times retailers face. For more, click here: promomagazine.com/retail/news/nielsen-suspends-prism-development-0126/ (http://promomagazine.com/retail/news/nielsen-suspends-prism-development-0126/) --Marketers Weak on Integration and Analytics: Alterian Survey Marketers may be active in multiple channels. But less than half use analytics to measure their campaigns, according to a new survey by Alterian. For details, click here: directmag.com/news/marketers_weak_on_analytics_0124/index.html (http://directmag.com/news/marketers_weak_on_analytics_0124/index.html) ---------------------------------------- ADVERTISEMENT ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.