CM_MARKETING ROI_ Penton Media February 11, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/545 ---------------------------------------- ADVERTISEMENT Catalog. Online. Retail. ACCM the only conference devoted to all the channels you need to understand, integrate, and optimize to succeed. ACCM will provide you with methods to bring stability to your environment and growth for the future. Register by February 27 and save up to $100 on your conference registration! Use code E05. http://www.accmshow.com ---------------------------------------- --Using Your Data to Know Your Customers By Jeff Gilleland and Karen Heath Customers change. Life stages change. So why are marketers sending the same static messages? SAS's Jeff Gilleland and HP's Karen Heath discuss the value of combining information from across an organization can result in a fuller -- and therefore better target-able -- view of a customer. For their insights, click here: directmag.com/roi/0211-using-data-customer-relations (http://directmag.com/roi/0211-using-data-customer-relations) --Trying different promotional messages boosts ROI By Grant A. Johnson Grant Johnson, CEO of Johnson Direct, offers an essential message: Despite marketers' resistance, there is no substitution for testing. For his simple, eloquent argument, click here: promomagazine.com/mag/0201-promotional-messages-boosts-roi/index.html (http://promomagazine.com/mag/0201-promotional-messages-boosts-roi/index.html) --Social Media Metrics Vary Based on the Community By Beth Negus Viveiros David Carter, chief technology officer and co-founder of Awareness, and Mike Lewis, Awareness's vice president of marketing, discuss the best way to measure the effectiveness of an online community. For their thoughts, click here: chiefmarketer.com/disciplines/online/0203-community-social-media-metrics-vary/index.html (http://chiefmarketer.com/disciplines/online/0203-community-social-media-metrics-vary/index.html) --For Better Results, Get Personal in Search Marketing By Michael Kahn Finally, can personalized search -- which serves up customized content to individuals -- be used for marketers' advantage? Michael Kahn, senior vice president of marketing at Performics thinks so, and makes his case here: chiefmarketer.com/disciplines/online/0210-personalization-search-marketing/ (http://chiefmarketer.com/disciplines/online/0210-personalization-search-marketing/) ---------------------------------------- ADVERTISEMENT ---------------------------------------- Advertisement ---------------------------------------- •ACCM (http://www.accmshow.com) ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) *PROMOLive Interactive Marketing Event (http://chiefmarketer.com/webinars/PROMOLive_2008/) *The Next Big Thing (http://chiefmarketer.com/webinars/permissiontv/) ---------------------------------------- ---------------------------------------- *Improve ROI with Guru's Guide to Email Marketing Success (http://chiefmarketer.com/whitepapers/lyris_1208/index.html) *Is Your Email Marketing in Need of a Makeover? (http://chiefmarketer.com/whitepapers/bronto_1016/index.html) *Integration -- The Holy Grail of Online Marketing (http://chiefmarketer.com/whitepapers/lyris_0908/index.html) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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