CM_MARKETING ROI_ Penton Media February 25, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/chiefmarketer/v/550 ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --Predict Customer Behavior and Engage High Potential Customers By Jeff Gilleland and Karen Heath A shift to customer-centric, as opposed to product-centric, analytics will do more than reorient ones business practices: It can also help organizations identify and engage their highest-value customers. Jeff Gilleland, global customer intelligence strategist at SAS and Karen Heath, managing practice principal in HP's BI Solutions group, offer a case for an analytics-driven customer-centric approach. For their thoughts, click here: directmag.com/roi/predict-behavior-customer-roi-0225/ (http://directmag.com/roi/predict-behavior-customer-roi-0225/) --Take Belt-Tightening Up A Notch By Brian Ross Retailers can make the best of tough times by understanding customers better. Precima's Brian Ross offers insight into using customer-focused analytics to zero in on the buying patterns and lifestyle traits of today's belt-tightening consumers. For his observations, click here: directmag.com/roi/belt-tightening-notch-0225/ (http://directmag.com/roi/belt-tightening-notch-0225/) --A Framework for Achieving Media Optimization By Pierre Charchaflian With channel proliferation comes...headaches. Pierre CHarchaflian, vice president and general manager for retail solutions at Epsilon, offers equal amounts aspirin and analytics to help discover the best possible media mix. For his analgesic thoughts, click here: chiefmarketer.com/disciplines/online/0224-media-optimization/index.html (http://chiefmarketer.com/disciplines/online/0224-media-optimization/index.html) --Forrester Defines Social Media Data Segmentation Finally, Forrester Research has begun classifying consumers based on their social media behavior. For a taste of what's in store for your favorite LinkedIn denizen, click here: directmag.com/lists/news/0224Forrester-Data-Segmentation/index.html (http://directmag.com/lists/news/0224Forrester-Data-Segmentation/index.html) ---------------------------------------- ADVERTISEMENT ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- Buyer's Guide (http://chiefmarketer.com/buyers-guide/) ---------------------------------------- ---------------------------------------- *Marketing in a Web 2.0 World (http://chiefmarketer.com/webinars/vovici_1-2009/) *PROMOLive Interactive Marketing Event (http://chiefmarketer.com/webinars/PROMOLive_2008/) *The Next Big Thing (http://chiefmarketer.com/webinars/permissiontv/) ---------------------------------------- ---------------------------------------- *Improve ROI with Guru's Guide to Email Marketing Success (http://chiefmarketer.com/whitepapers/lyris_1208/index.html) *Is Your Email Marketing in Need of a Makeover? (http://chiefmarketer.com/whitepapers/bronto_1016/index.html) *Integration -- The Holy Grail of Online Marketing (http://chiefmarketer.com/whitepapers/lyris_0908/index.html) ---------------------------------------- ABOUT THIS NEWSLETTER You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.chiefmarketer.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Advertising Opportunities, please contact Leslie Bacon at 203-358-4145 or email mailto:leslie.bacon@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: (866) 505-7173 International: (847) 763-9504 or mailto:chiefmarketer@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.chiefmarketer.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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