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By Jeff Gilleland and Karen
Heath
A shift to customer-centric, as opposed to
product-centric, analytics will do more than reorient ones business
practices: It can also help organizations identify and engage their
highest-value customers. Jeff Gilleland, global customer intelligence
strategist at SAS and Karen Heath, managing practice principal in HP’s
BI Solutions group, offer a case for an analytics-driven
customer-centric approach. For their thoughts, click here: directmag.com/roi/predict-behavior-customer-roi-0225/
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By Brian Ross
Retailers can make the best of tough times by
understanding customers better. Precima’s Brian Ross offers insight
into using customer-focused analytics to zero in on the buying patterns
and lifestyle traits of today’s belt-tightening consumers. For his
observations, click here: directmag.com/roi/belt-tightening-notch-0225/
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By Pierre Charchaflian
With channel proliferation comes…headaches. Pierre
CHarchaflian, vice president and general manager for retail solutions at
Epsilon, offers equal amounts aspirin and analytics to help discover the
best possible media mix. For his analgesic thoughts, click here: chiefmarketer.com/disciplines/online/0224-media-optimization/index.html
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