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Chief MOBILE Marketer

CAMPAIGNS ON THE MOVE

from the editors of Chief Marketer, Promo and DIRECT
November 28, 2011

Mobile Drove 14% of Black Friday Retail Traffic: Coremetrics
eBay QR Storefronts Trigger Mobile Donations to Charity
Cyber Monday Stays Strong for Retailers: Q&A
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Mobile Drove 14% of Black Friday Retail Traffic: Coremetrics

By Multichannel Merchant staff

Mobile traffic to the 500 retil sites monitored by IBM Coremetrics inceased to 14.3% of the total on the day after Thanksgiving this year. That's up from 5.6% of Black Friday traffic in 2010.

Coremetrics also noted strong growth in visits to retail sites via mobile on Thanksgiving Day, as shoppers did gift research and strategized the next day's mall sorties.

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eBay QR Storefronts Trigger Mobile Donations to Charity

By Patricia Odell

'Tis the season for giving, and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.

Two store fronts popped up Nov. 11 in those cities that display popular children's toys like Teddy bears and trains. The toys themselves cannot be purchased but rather represent dollar amounts that can be donated to Toys for Tots by scanning QR codes.

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Cyber Monday Stays Strong for Retailers: Q&A

By Tim Parry

Black Friday may get the first press-- not all of it good-- but holiday shopping via the Internet is still growing. That path to purchase often includes researching products and price comparisons from within the store aisles.

A conversation with Scott Silverman, co-founder and marketing VP of virtual-rewards solution ifeelgoods, uncovers why marketers will have to concentrate more than ever on the first Monday of the holiday shopping season.

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